8 Shenton Way, #08-02 Temasek Tower
Singapore
068811
Singapore
(T) +65 6232 5454
(F) n/a
Regional Offices
Asia Pacific
Company Detail
Ownership Subsidiary
Status Active
Meritus Analytics is an analytics and Business Intelligence centre of excellence (ABICE) set up by the WPP through GroupM based out Bangalore, India.
Meritus services are focused on improving "Marketing Effectiveness” for its clients. Meritus services include marketing data management that helps in providing a view of all marketing KPIs and underlying investments; building statistical models; and dashboards for marketing decisions.
The Meritus team brings together a practice that leverages the best of domain understanding, statistical techniques and technology to provide best in class service in marketing analytics.
Contacts
Venkatesh Juloori
Partner
Sunder Muthuraman
Managing Partner
Categories
Consumer Insight
Media investment management
Technology marketing
Services
Analytics
Business Intelligence
Business Sciences
Consumer Durables & Packaged Goods
Dashboards
Knowledge Process Offshoring
Marketing Data Management
Reporting Services
Retail
ROI
Telecom