2050 N Greenville Ave
Richardson
TX
75082
United States
(T) +1 972 664 3600
(F) +1 972 664 3656
Regional Offices
Europe
North America
Company Detail
Ownership Subsidiary
Status Active
KBM Group is the global leader in knowledge-based marketing solutions, helping businesses worldwide use their data to improve marketing performance, and increase profits and ROI. The data experts at KBM Group help marketers integrate, manage, analyze and optimize their data to engage more effectively with their customers and prospects. The company’s integrated, world-class solutions include strategic consulting, digital services, database services, analytics, marketing management, response services, data and marketing outsourcing.
KnowledgeBase Marketing is the only company in the WPP network focused solely on data management and optimization. Its data technology, processes, and thought leadership deliver breakthrough results in reducing costs, increasing sales and enabling clients worldwide to dramatically and cost efficiently grow their businesses. KBM Group’s expanding worldwide presence now includes 14 offices in nine countries serving global, enterprise and B2B2C-focused companies.
Contacts
Dennis Kooker
President & COO
Gary Laben
CEO
Raelyn Wade
Sr VP Sales
Categories
Direct, digital, promotion & relationship marketing
Services
Analytics
B2B2B
B2B2C
Channel optimization
Consumer data
Data processing
Database marketing services
Program management
Strategic consulting