Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Combining market monitoring, advanced analytics and tailored market research solutions we deliver both the big picture and the fine detail that inspire successful actions by our clients. Our expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations internationally.
With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, we deliver High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.
Kantar Worldpanel is part of the Kantar Group, one of the world's largest insight, information and consultancy networks. The Kantar Group is the data investment management division of WPP.