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Kantar Retail was formed in 2009 from four Insight and Consulting businesses. It serves leading Retailers and Manufacturers globally, delivering a competitive advantage and enhanced revenue and profitability, Leading suppliers, brand manufacturers, retailers, financial services and strategic marketing firms rely on Kantar Retail's expertise to transform their businesses. Kantar Retail is headquartered in London and is part of the Kantar Group of WPP.
INFORMATION AND INSIGHTS
Kantar Retail provides robust data-driven insight that looks across markets, shopper and customer trends, presenting the most accurate view of the top Global Retailers and markets. By transforming this intelligence into insights, Kantar Retail helps clients to understand the trends of today and prepare for the realities of tomorrow.
Kantar Retail Insights studies over 1200 of the world's leading retailers providing invaluable data and insights for the industry and clients. Clients access Kantar Retail's Insights through either its online platform KRIQ, attending workshops and conferences, through webinars or by having the retail subject matter experts visit client offices.
Kantar Retail conducts shopper related research to provide strategies that maximise category and brand ROI and improve in-store execution. Through monthly online surveys (ShopperScapeTM) Kantar Retail is able to highlight emerging trends and lay the foundations for developing programs to influence shopper behaviour.
ShopperScapeTM, Kantar Retail's online database gives access to fresh, high quality information on shopping motivations, channel shopping behaviour and retailer usage of over 50,000 primary household shoppers.
Kantar Retail works in partnership with clients to transform the purchase behaviour of consumers, shoppers and retailers. Through innovation and strong analytical capabilities Kantar Retail's specialists deliver a competitive advantage by linking insight to strategy through to execution which results in enhanced revenue and profitability.
Direct, digital, promotion & relationship marketing
Consumer purchasing and usage
Sales force training and education