Kantar Added Value is a creative marketing consultancy, in Germany formerly known as Icon Added Value. We are one of the founding partners of Kantar Consulting, the sales and marketing consultancy at the heart of WPP. Our purpose is to add serious value to the businesses we work with and the world we live in. We challenge our clients to build brands that shift categories and shape culture because we recognise that at a time when people are way more interested in their lives than in the brands we are charged with marketing, we need to develop brands that deliver experiences and champion issues that people genuinely want to engage with. It’s how we add value.
Kantar Added Value’s consulting services include Portfolio Strategy & Segmentation, Category Strategy & Innovation, Brand Positioning, Human & Cultural Insight, Cultural Strategy, Brand Communications Optimisation and Brand Tracking.
Today Kantar Added Value operates globally from 10 locations in 9 countries, working with a broad spectrum of world-famous brands including BMW, Siemens, Unilever, GSK, MasterCard, Nestlé, Vodafone, PepsiCo, AT&T, Diageo, Facebook, Mondelēz, Bosch and Colgate Palmolive.