Kantar Added Value is a strategic marketing consultancy helping iconic brands around the world such as Unilever, Nestle, AT&T, PepsiCo, Diageo, Mondelez, Vodafone and GSK by delivering marketing strategy that works.
Our strategic insight transforms brands and often businesses. It guides clients to see, think and do something differently with their brands and shows them where the most valuable growth opportunities lie, both for today and into the future. As well as brand developers, insight experts and segmentation analysts, it’s our cultural insight specialists which sets us apart. Understanding how culturally relevant a brand is has proven to be a key indicator for future potential growth.
A footprint extending across 10 locations in 9 countries Kantar Added Value is part of Kantar, WPP’s data investment management division. More information is available at: www.added-value.com