IEG leads the way in sponsorship insights, trends, training and events. We are now part of ESP Properties, a WPP company.
ESP Properties is a commercial and creative advisor for rightsholders, helping organizations across sports and entertainment unlock greater value from their audiences and brand partnerships.
IEG’s consulting, valuation, research and packaging strategy work will form the backbone of ESP Properties’ consulting offering and will come under the ESP Properties name.
The IEG name will continue as ESP Properties’ thought-leadership brand. Building on its more than 30-year heritage, IEG will remain the source for insights, trends, training and events via sponsorship.com, the annual conference, online publications, trend reports, surveys and webinars.