200 Fifth Avenue
New York
United States
(T) +1 212 546 1800
(F) +1 212 546 1820

Regional Offices

North America

Company Detail

Ownership   Subsidiary
Status         Active

Alliance is a leading branded entertainment and sports marketing agency, based in New York and Los Angeles.

We operate at the convergence point where brands and their consumers connect with film, TV, music, sports and video gaming - - and the stars, media and emerging technologies that deliver them. Alliance delivers creative, ROI-driven marketing solutions via advance Hollywood and sports industry intelligence, “first look” content and sponsorship opportunities, key industry relationships and world-class talent.

Alliance services include: celebrity retention and leveraging, sponsorship negotiation and activation, strategic partnerships, new product launches, event management, experiential/grassroots marketing, original content creation, cause marketing and strategic philanthropy, entertainment and sports PR, retail marketing, traditional and digital promotions, product placement, and creative services.



Sports marketing


& music theme development/brand integrat
live events & tours
promotions & merchandis
Joint marketing campaigns
Municipal marketing
Philanthropic/cause-related tie-ins
Product placement & celebrity endorsements
Retail partnerships

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