636 11th Avenue
(T) +1 212 462 8140
(F) +1 212 462 8197
The Geppetto Group is an integrated marketing agency that develops youth-inspired, consumer-insight based, culturally relevant marketing programs and products. Geppetto’s point-of-difference is in developing these programs and products via our expertise as a youth and youth-mindset agency.
As curators of culture and consumers and architects of activation, we have isolated 8 YouthSparks, which serve as the catalyst for our creative process. These 8 YouthSparks combine the powerful motivators of childhood and adolescence that we carry with us throughout our lives, with the driving forces and trends of contemporary culture. This powerful combination of elements is the starting point for the development of ideas that not only makes sense for a brand, but also makes it take hold instantly in consumer culture.
The Geppetto Group uses the YouthSparks to develop integrated marketing solutions that can employ branding, advertising, promotions, web design, new product development, character development and design.
Branding & identity
Direct, digital, promotion & relationship marketing
Event/face to face marketing
Food and beverage marketing
Children & youth marketing
New product development