Marketing is in transition. The consumer journey is increasingly complex due to the proliferation of channels and consumers are now constantly interacting with brands. Marketing is now ‘always on’.
The opportunities of the always-on environment, coupled with the increase in volume and speed of data trail and one to one activation opportunities, has given birth to a set of four core pain points for marketing and insight professionals –
Difficulty discerning actionable information from an expanding set of data and technology
Confusion around terminology and jargon
Multiple answers to a single business question
The need for faster, smarter predictive insights
Gain Theory was born to help marketing and insight professionals solve these pain points.
We are a global marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities to help marketing and insight professionals make smarter, faster, predictive business decisions.
Being part of WPP means we understand the context of marketing and how it can best be implemented.