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Dynamic Logic, a Millward Brown company, is a leading marketing research company with expertise in measuring advertising and marketing effectiveness.

Our products and services provide the knowledge to improve advertising performance during each stage of the advertising cycle.

CrossMedia Research focuses on evaluating the synergies of different media channels and understanding which media combination is most cost effective.

AdIndex uses patent-pending technology to measure the impact of online advertising using traditional brand metrics.

MarketNorms, a syndicated database, is a benchmarking and planning tool.



Data investment management


Consumer insight


Advertising research
Advertisng effectiveness
Branding research
Cross media research

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