Coley Porter Bell is a leading strategic brand design consultancy.
We have 35 years’ experience of bringing fresh thinking to brands based on a deep understanding of consumers and markets.
Part of the Ogilvy Group we have access to local insights as well as world class talent in Ogilvy’s 167 offices across the Globe.
Coley Porter Bell is a master at creating brands that appeal to the subconscious as powerfully as they convince the conscious or ‘thinking’ parts of our brain - and that’s crucial because of how we make choices about brands.
We pioneered a strategic process called Visual Planning which addresses both our subconscious and conscious, strategically leveraging visuals (the dominant language of our subconscious) in order to ‘bake in’ the right cues from the start. Thereby creating brand strategies and visual identities that add value, create loyalty, drive choice and ultimately grow our client's brands and bottom lines.
Seduce the Subconscious. Convince the Conscious.