Y&R PR is born out of the iconic communications agency Y&R – and part of the renowned brand builder Cohn & Wolfe Group. We were founded in 2013 to bring unparalleled strategic thinking and flawless execution to a Fortune 50 company and its multiple brands around the world. Since then we have built much of our success on reinventing the traditional client-agency relationship.
For decades the public relations industry has been known for developing standardized models and proprietary tools to develop big ideas and bring them to the masses. At Y&R PR, we have reinvented the impact PR can have on our clients’ business. Our people are encouraged to think off the beaten path, yet always carry a GPS. While we still adhere to established strategic approaches, we pressure test the traditional tenets of PR campaigns to get the best results. We don’t just create unique ideas; we create unique ways to deliver them. At the end of the day we understand that in today’s environment, it’s not just about making a dollar, it’s about making it count. For all these reasons, Y&R PR is truly unique – so prepare to be refreshed!