Y&R PR is the newest addition to the world-renowned Cohn & Wolfe Group of companies. We were founded in 2013 to bring unparalleled strategic thinking and flawless execution to a Fortune 50 company and its multiple brands around the world. Since then we have built much of our success on being the “un-agency.”
For decades the public relations industry has been known for developing standardized models and proprietary tools to develop big ideas and bring them to the masses. At Y&R PR, our people are encouraged to think off the beaten path, yet always carry a GPS. We still adhere to established strategic approaches, but we pressure test the traditional tenets of PR campaigns to get to the best results. We don’t just create unique ideas, we create unique ways to deliver them. At the end of the day we understand that in today’s environment, it’s not just about making a dollar, it’s about making it count. For all these reasons, Y&R PR is the un-agency - so prepare to be refreshed!