CMI is the leading provider of media investment management and non-personal promotional strategy, planning, customer insights and data solutions to the healthcare and life sciences industries. Clients include ten of the top 20 pharmaceutical advertisers in the United States, comprising 340 brands among over 50 clients.
CMI takes direct responsibility and greater accountability for clients’ revenue growth to ultimately help shape the healthcare communications industry and advance patient health through responsible, effective communication. We guide clients on their marketing decisions by providing a much deeper view of their customers, and we strive to support ongoing connection between patients and their doctors. We take pride in serving the pharmaceutical, health and wellness industries and extend our service-oriented values throughout the company. We support philanthropic efforts that benefit health outcomes and encourage learning and innovation among our employees. Every member of our company has a passion for healthcare which drives our agency forward with innovative thinking and determination.
Our mission is the development, implementation, and evaluation of non-personal professional and direct-to-consumer media strategies that improve top- and bottom-line results for our clients. We accomplish this through our ability to identify, quantify, reach and deliver behavior modifying messages to target audiences at levels of intensity and frequency designed to achieve above average brand name and brand message awareness that will produce the highest possible return on the applied promotional media investment.