Established in 1966, Burson-Marsteller Los Angeles has worked with its clients to address issues that have affected the business world on a national level and the economy as a whole. B-M L.A., often in conjunction with B-M San Diego serves clients in a wide range of industries, such as automotive, energy, telecommunications, luxury goods, technology and finance. B-M Los Angeles and San Diego have created corporate positioning efforts to address telecommunications issues such as global wireless standards-issues that were nonexistent only five years ago. On the forefront of the "new economy," Burson is helping companies create and build brands on and off-line. The Los Angeles branch of Burson-Marsteller also provides pro bono services to a variety of organizations, among them the Los Angeles Urban League and the Para Los Ninos.