BPG Group creates and delivers brand and business building ideas, leveraging on our ground experience and world class specialist practices across the Middle East and North Africa.
BPG Group provides integrated marketing solutions in the MENA region. The company offers advertising, activation, public relations and public affairs, branding and identity, media asset management, and digital marketing services. The agency endeavors to deliver media and medium agnostic marketing solutions and, uniquely, do so through a single brand custodian team.
Through its advertising arm, BPG Bates’ skill set sets include Advertising (above and below the line), Events & Activation and Design.
BPG Maxus is in the Group’s independent media planning & buying specialist and a market-pioneer in digital media solutions. Maxus operates in 57 markets globally, and through the resources of GroupM, serves clients over 130 markets worldwide. BPG Maxus offers consumer insights, media and market research, media strategy and data analysis, digital and social media, mobile media, branded content and product placements, out of home media, and media marketing consultancy.
BPG Group’s public relationships business unit is a part of one of the world’s leading communications agencies and WPP sibling, Cohn & Wolfe. With offices across the Middle East, BPG Cohn & Wolfe provides a range of specialized strategic communications services that cover the entire realm of PR disciplines. These include but are not limited to reputation management, media relations, crisis management, training and social media.
And finally through a partnership with Possible Worldwide-another WPP Company, BPG Group provides extensive digital services. Including SEO, web and micro sites, multi-platform application development, CRM and CMS and web analytics and optimization.
BPG Group was founded in 1980 and is based in Dubai, United Arab Emirates with offices in Abu Dhabi, Kuwait, Jeddah, Doha and Beirut, with associates in Cairo and Muscat.