101 Avenue of the Americas
(T) +1 646 205 1155
Blue State Digital (BSD) is a full-service agency that provides integrated digital marketing strategy services as well as a Web-based licensed software platform to help organizations build communities online.
On the strategy side, we develop and execute multiplatform engagement campaigns for nonprofits and advocacy organizations, political candidates and causes, and brands and businesses. We offer a full range of digital agency services, from strategic planning, program management, and web design to email communications, social media, content strategy, and site production. Our work inspires and mobilizes people, increases revenue, and cements lasting support and loyalty.
On the technology side, we offer our proprietary software suite, the BSD Online Tools (http://www.bsdtools.com), which provides powerful, integrated tools for fundraising, advocacy, social networking, constituency development, and content management through a unified interface.
Since our founding in 2004, we’ve delivered successfully on the promise of the Internet to more than 200 satisfied clients, including Obama for America, the Sundance Film Festival, the Alliance for Climate Protection, Carnegie Hall, and the Communications Workers of America, raising more than $800 million in contributions and generating tens of millions of online signups and actions. Our corporate work encompasses a wide range of industries, including media, health care, sports and entertainment, and consumer products.
BSD is best known for its involvement in Barack Obama’s presidential campaign. In 2008, BSD co-founder Joe Rospars served as the new media director for Obama for America. Powered by the BSD Online Tools, Obama for America raised more than $500 million online, mobilized millions of volunteers, and built an unprecedented community of 13 million individual supporters that helped propel President Obama into office.
Branding & identity
Direct, digital, promotion & relationship marketing
Public relations & public affairs
Corporate management system
Corporate social responsibility