285 Madison Avenue
18th Floor
New York
NY
10017
United States
(T) +1 212 210 3498
(F) +1 212 210 5057
Office Detail
BAV Consulting, a unit of the WPP Group (NASDAQ: WPPGY), helps business executives and marketers assess, drive, and monitor the direction of their brands as strategic corporate assets, using the proprietary BrandAsset Valuator (BAV) models and metrics created from the world's most comprehensive study of brands, to link the more emotional aspects of brand affinity to the harder quantitative measures of finance. BAV Consulting has been measuring brands since 1993 and today over 45,000 brands have been evaluated on 75 metrics, among 900,000 respondents in over 45 countries.