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While retaining their independence and specialist skills, WPP branding, identity and design companies will from now on be members of an internal unit – the B to D Group, so-called to reflect the comprehensive range of branding, identity and design capabilities of its members.
With a structure similar to that of Kantar (the internal company that successfully oversees WPP’s market research and insight companies), B to D Group will be responsible for creating greater new business and career opportunities for all its member companies: Addison Corporate Marketing, The Brand Union, VBAT, Lambie-Nairn, Landor, The Partners, PeclarsParis and Fitch.