Klamath House
1001 Front Street
San Francisco
CA
94111
United States
(T) +1 415 365 1700
(F) +1 415 365 3190
Regional Offices
Asia Pacific
Europe
North America
Company Detail
Ownership Subsidiary
Status Active
While retaining their independence and specialist skills, WPP branding, identity and design companies will from now on be members of an internal unit – the B to D Group, so-called to reflect the comprehensive range of branding, identity and design capabilities of its members.
With a structure similar to that of Kantar (the internal company that successfully oversees WPP’s market research and insight companies), B to D Group will be responsible for creating greater new business and career opportunities for all its member companies: Addison Corporate Marketing, The Brand Union, VBAT, Lambie-Nairn, Landor, The Partners, PeclarsParis and Fitch.