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Added Value and Stratosfera established a strategic partnership agreement in November 2006. Through this partnership, Stratosfera’s clients will gain access to Added Value’s tools and methodology, case studies and global know-how, whilst Stratosfera will provide Added Value with unique knowledge of the developing and unsaturated Central and East European markets.
Set up in 1997, Stratosfera is Poland’s first and largest marketing strategy consultancy providing a full scope of marketing strategy services, including brand strategy development, strategic audits, brand portfolio strategies and new product development. Stratosfera also authors a number of research and strategy tools including TGS™ (part of BMRB’s TGI) - most widely used psychographic consumer segmentation in Poland.