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MBA people

Meet some of our current and alum MBA Fellows:

Krystel Baeza

Landing Role: Strategy Director, Wunderman London
3rd Year Rotation: Strategy Director, POSSIBLE London
2nd Year Rotation: Global Planner, Volkswagen Group, MediaCom, London
1st Year Rotation: Integrated Senior Strategist, Grey, New York

Krystel Baeza joined the WPP MBA Fellowship in 2013 because it provided the perfect opportunity for her to further explore different areas of consumer insights across the various WPP operating companies and gain further expertise in the global markets.

Currently, she holds the role of Strategy Director at Wunderman London, one of WPP’s global digital agencies. In this role, she’s responsible for leading the global strategy for DASSAULT SYSTEMES, a French multinational software company that develops 3D modeling software. In addition to launching 12 Big Ideas across 12 different industries over the next year, in her spare time, she’s heavily involved in the development and management of Wunderman’s “Wunder Hunter” program – a grad program scheme designed to get unique, diverse and smart talent to join Wunderman.

In her third rotation, Krystel held the role of Strategy Director at POSSIBLE London, one of WPP’s leading digital agencies. In this role, she was responsible for leading the digital communications strategy for the launch of Nestlé’s premium line of chocolates, Cailler, Danone’s line of drinkable yogurts, Actimel, and IHG’s line of boutique hotels, Indigo Hotel, while overseeing two strategists across a group of brands: Danone, Nestlé, Adecco, NFUM, Cannon, and Heineken. In addition, she was heavily involved in new business pitches and spearheaded the awards programs (i.e. Effies, Cannes, D&AD, etc.) at POSSIBLE.

In her second rotation, Krystel held the role of Global Planner for the VW Group at MediaCom London, the leading media agency in the UK. In this global role, she was responsible for developing, analyzing and presenting a comprehensive auto study – the Car Buyer’s Journey Survey, to help Volkswagen and Audi planners better understand the consumer mind-set throughout all stages of the car buying process and develop better media strategies. Additionally, she collaborated with the Insights and Strategy teams in Berlin to develop MediaCom’s new approach to planning for Volkswagen brands – Consumer Moments Planning, to help make planning more consumer centric and not car centric.

Krystel’s first rotation was in the strategy department at Grey, New York, named Global Agency of the year by AdWeek in 2013. In this role, she oversaw the day-to-day brand strategy development for 7 Hasbro brands, which included My Little Pony and Angry Birds, led master-brand audits, and collaborated with Hasbro’s Global Consumer Insights team to develop a comprehensive qualitative research of today’s Modern Girl with the objective of better understanding toy play-patterns and behavior. In addition, she worked closely with a pitch team to develop and delivered integrated brand strategies for Grey’s new business efforts which helped Grey win the Disney Princess business.

Prior to the WPP MBA Fellowship, Krystel interned at Unilever as a Brand Manager for Knorr Hispanic Bouillon and consulted for HBO’s Game of Thrones Social Media department. Prior to earning her master’s, she was chosen to be part of the team that led the $4.5 billion Austin-based start-up Enfatico for the Dell Global business, and later oversaw and managed the production of the Dell Global Consumer Catalogue.

Krystel holds an MBA from Carnegie Mellon University and a BBA in Marketing and Business Honors from the University of Texas at Austin.

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Eliot Brockner

Current 3rd Year Rotation: Strategy Director, MediaCom/WPP Team Dell, New York
2nd Year Rotation: Business Development Director, WPP, New York
1st Year Rotation: DMP Product Manager, Xaxis, New York

Eliot joined the WPP MBA Fellowship Program because of the group’s leadership position in the marketing communications industry and its pioneering approach to leveraging data and technology for smarter and more effective media decisions.
Eliot works as a Strategy Director at MediaCom/Team Dell, a role that spans several WPP operating companies that each serve Dell Technologies. Eliot works across the consumer (B2C), commercial (B2B), and brand lines of business for the new entity, which was formed in September 2016 with the merger of Dell and EMC. Prior to joining MediaCom/Team Dell, Eliot worked on WPP’s Global Business Development team, which is responsible for driving like-for-like growth through the group’s horizontality strategy. In this role, he supported several successful new business initiatives, including several new business pitches and internal organic growth opportunities.

Eliot joined WPP as a Product Manager at Xaxis, the programmatic audience and media buying unit of GroupM. While at Xaxis, Eliot worked with engineers, clients, technology/data partners, and GroupM agencies to drive the successful implementation of GroupM’s flagship technology, a DMP that builds custom audiences for clients, across five markets in Latin America.

Prior to joining WPP, Eliot worked on CPG (Vaseline for Men), Financial Services (Ally Bank) and Toy/Games (LEGO) clients as a planner at BBH (New York). He has run the Latin America desk for the integrated risk management firm iJET international (Washington, DC), worked as a contractor to the US Navy (Aboard the USS IWO JIMA), and in business development at the 21212 Startup Accelerator (Rio de Janeiro).

Eliot holds an MBA from Columbia Business School and a B.A. from Amherst College.

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Kristin Cardwell

Current 3rd Year Rotation: Director, International Strategy and Development, Refinery29, London
2nd Year Rotation: Director, Strategic Development & Partnerships, Wunderman, New York
1st Year Rotation: Associate Director, Business Development, WPP Digital, London

Kristin Cardwell joined the WPP MBA Fellowship in 2014. She loves how quickly the industry is changing and is excited about leading the charge for growth opportunities in the digital media space.

Kristin is currently Director of International Strategy and Development for Refinery29, one of WPP’s media investments. At Refinery29, she is responsible for new market strategy, international audience strategy, new business design and operations, and global thought leadership.

Prior to her role at Refinery29, Kristin was Director of Strategic Development & Partnerships for Wunderman in New York. There, she designed and led the global rollout of a new transformative way of working across disciplines for Wunderman’s 170 offices globally, and managed partnerships with digital media companies. In her first year of the Fellowship, Kristin worked as Associate Director of Business Development at WPP Digital in London, where her remit was growing the digital business across WPP through various activities including investments, partnerships, and thought leadership events.

Before joining WPP, Kristin was a Global Brand Manager at L’Oreal in New York, where she drove new brand and product development at Maybelline for cosmetics and skincare lines with revenues of over $140 million in both Western and Asian markets. She has also worked as a Senior Consultant at Interbrand on clients such as AT&T, Microsoft, and Nissan-Renault. As a freelance consultant for Machine, an innovation firm founded by an IDEO business designer, she completed projects for clients such as Google and Pepsi. Kristin has also consulted and worked with various startups in e-commerce, retail, and streaming video technology.

Kristin is passionate about women’s economic empowerment and improving the portrayal of women in media and culture. She was founding co-chair of the Young Professionals Network for Women’s World Banking, a microfinance organization focused on low-income women entrepreneurs.

Kristin holds an MBA from New York University’s Stern School of Business, a B.S. in Communications and a B.A. in Spanish from The University of Texas.

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Jason Day Jason Day

Current 1st Year Rotation: Business Development Director, WPP, London

Jason Day joined the WPP MBA Fellowship in 2016 having completed an MBA at the Said Business School in Oxford. Jason is interested in the convergence of marcoms capabilities and how bringing together different skills – be it media, digital, branding, data or advertising - delivers high quality work to advertisers. Jason joined the WPP MBA Fellowship Programme due to WPP’s leading position in the sector, commitment to horizontality and industry-leading investments in technology and data.

Currently Jason works in WPP’s Global Business Development team, working closely with WPP’s Chief Client Officer to grow the Group’s revenue through WPP’s horizontality strategy. Jason’s main responsibilities are to support new business initiatives which involve more than one WPP operating company and assist WPP agencies in navigating the WPP network to find best-in-class capability.

Prior to his MBA, Jason worked for two WPP operating companies – Buchanan Financial Communications and H+K strategies – where he focused on Energy and Commodities clients.

Jason holds an MBA from Oxford University and BA in Politics from Durham University.

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Dan Erstad

Landing and Current Role: Managing Director, Group SJR, New York
Current 3rd Year Rotation: Senior Director, Business Development and Partnerships, Group SJR, New York
2nd Year Rotation: Business Development Director, POSSIBLE, New York
1st Year Rotation: Director, Global Client Development, Media Innovation Group (now Xaxis), New York

Dan Erstad is a Managing Director at Group SJR, an innovation marketing consultancy that helps brands connect and engage with audiences that matter. Dan leads account and strategy in the healthcare vertical, and also works in business development, including oversight of Group SJR’s partnerships with LinkedIn and NewsCred.

Prior to joining Group SJR in 2014, Dan rotated across multiple WPP operating companies within the WPP MBA Fellowship program. He spent a year working in client strategy and planning for the Media Innovation Group (now Xaxis), followed by a year at POSSIBLE as part of the business development and account teams. Dan joined the WPP MBA Fellowship program for the opportunity to get broad exposure across the marketing and communications spectrum. Through the course of the rotations, he has built relationships across WPP leadership and worked extensively across the network of agencies. Today at Group SJR, Dan is an integral part of internal WPP business development, building on relationships made through the course of the Fellowship.  

Dan started his career in film working for Oscar winning producer Scott Rudin in New York. He later joined Warner Bros. based De Line Pictures, where he was Creative Executive for the company on such films as I Love You Man & Body of Lies. Dan is a graduate of Brown University, and received his MBA from UCLA Anderson.

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Nandita Goel Nandita Goel

Landing and Current Role: Director, Data Strategy & Applications, WPP Data Alliance, New York
3rd Year Rotation: Business Consultant, Acceleration, London
2nd Year Rotation: Data & Digital Manager, WPP Team Unilever, London
1st Year Rotation: Digital Integration Specialist, New York

Nandita Goel is Director of Data Strategy and Applications for WPP’s Data Alliance.

She joined Data Alliance after completing the WPP MBA Fellowship. The highly competitive MBA Fellowship program provided the perfect opportunity for her to explore existing and emerging applications of data across WPP’s diverse businesses. In her three years across London and New York, Nandita worked at WPP Team Unilever, Acceleration (WPP Digital) and Cohn & Wolfe.

Prior to the MBA Fellowship, she developed her core skillset in data/analytics at Kantar Millward Brown. Nandita’s collective experience puts her in a unique position to draw on traditional and digital market research, marketing tech strategy and emerging data applications to deliver holistic data solutions for clients.

Nandita holds a BA from Brown University (USA) and an MBA from INSEAD (France).

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Catherine Halaby

Current 3rd Year Rotation: Senior Strategist, Fullscreen, Los Angeles
2nd Year Rotation: Senior Content Strategist, MEC, New York
1st Year Rotation: Associate Director, Strategy, Brand Union, New York

Catherine Halaby joined the MBA Fellowship in 2014 after completing her MBA at the MIT Sloan School of Management. She jumped at the opportunity to apply her storytelling and advocacy experience to a new career in WPP’s broad network. A passionate fan of television’s current golden age, Catherine loves nothing more than finding the points of alignment between great stories and brand marketing goals.

Catherine spent her first year as an Associate Director, Strategy at Brand Union, where she learned to take a 30,000 ft. view of brand challenges and worked in step with designers and copywriters to create solutions. The variety of projects over the year included employee engagement and recruitment messaging for an international professional services firm, portfolio strategy for consumer products and consumables, organizational rebranding for a healthcare non-profit, and new business development.  
In her second year, Catherine took on the role of Senior Content Strategist at MEC in New York, working across the agency portfolio on content projects and partnerships. In the past year, she has shepherded broadcast and digital integrations with CNBC and CNN; managed a first of its kind client partnership with a new, global series on Amazon Prime; produced influencer-led digital content campaigns; authored agency thought leadership on virtual reality and esports; and developed creative concepts, partnerships, events and new content opportunities for clients.

Joining Fullscreen in December 2016, Catherine is part of the inaugural team of dedicated strategists working across the Brandworks business, which connects brands with digital influencers. She derives insights to support content strategy, sales and business development, and large scale projects with Fullscreen’s biggest clients, including AT&T. After relocating to Los Angeles, she is thrilled to never say, “it’s too cold to go outside” ever again.

Before business school, Catherine's career took her around the globe, most significantly to the Middle East for three years with Endeavor, the global non-profit supporting high-impact entrepreneurs. Catherine has worked at both Save the Children and Funny or Die, so you know she appreciates a dramatic imperative. While at MIT, Catherine co-founded Hacking Arts, an annual creative industries conference and hackathon at the Media Lab, now in its fourth year. She is a graduate of Yale College.

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Mudit Jaju

Landing and Current Role: Head of MEC Commerce and Digital & Data Partner at MEC, London
3rd Year Rotation: Digital Strategy Director, EMEA, MEC, London
2nd Year Rotation: IMC Director, Red Fuse, New York
1st Year Rotation: Director, Global Digital Strategy, Ogilvy & Mather, New York

Mudit Jaju joined the WPP MBA Fellowship in 2011 seeing the program as a unique opportunity to get a wide range of perspectives in a very rapidly evolving environment. He felt that WPP ensured that he learnt the skills needed to work towards his long-term career objectives – and gave him the tools to succeed in his current role.

As Head of MEC Commerce and Digital & Data Partner at MEC, Mudit is responsible for building out MEC’s ecommerce consulting practice across EMEA. In his current role, Mudit has advised clients on building their business strategies for ecommerce across the packaged goods, luxury, entertainment and automotive sectors. Mudit completed the WPP MBA Fellowship with stints at Ogilvy, Red Fuse and MEC. His career has always been at the intersection of digital and data with comScore being his first stop after graduating as a Systems Engineer from the University of Pennsylvania. He also holds an MBA from Yale and is an avid fan of pop culture.

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Mansi Jayakumar

Current 2nd Year Rotation: Global Director of Innovation, Y&R, New York
1st Year Rotation: Director, Strategy & Planning, Geometry Global, New York

Mansi is a storyteller with a strategic mind and a spirited personality. She pivoted her career path to the agency side, joining the WPP MBA Fellowship Program in 2015. She has found that having diverse experiences and interests can aid in bringing fresh perspectives to this creative industry.

With wide-ranging experience both within and beyond the industry, she is particularly passionate about unlocking opportunity within technology, brands, and consumers. In 2017, she was named to Forbes’ 30 under 30 list in Marketing and Advertising.

Currently, she is building out a new start-up collaboration practice entitled SparkPlug, at Y&R globally. She has successfully created an innovation incubator that gives relevant companies access to Y&R’s resources and relationships in exchange for access to innovative thinking and new technologies. As part of the program, she is also building a globally accessible partnerships database, curating technology startups across verticals to effectively partner with clients and brands.

At her first rotation, Mansi worked as a Strategy Director in a shopper marketing agency, Geometry Global, where she worked on an assorted breadth of projects. She worked on driving national and global new business pitch strategy as well as on unlocking consumer and brand insights, identifying the shopper journey and implementing shopper strategies for well-known brands such as Dell, NBTY, Ford, Unilever, Capital One etc.

Prior to the MBA Fellowship, Mansi worked as a Product Marketing Specialist in the financial services industry. She received her MBA from The Wharton School, and holds a B.S. degree in Finance and Marketing from NYU Stern School of Business. In her spare time, you’ll find Mansi reading tech blogs, exploring NYC, or secretly watching reality TV.

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June Lee

Current 3rd Year Rotation: VP, Consulting Services, Kantar Futures, New York
2nd Year Rotation: Senior Strategist, Landor, New York
1st Year Rotation: Senior Integrated Strategist, Grey, New York

June Lee joined the WPP MBA Fellowship in 2014 to pursue her passion for consumer insights and strategy. Her love for data and need to delve into ‘the why’ are what brought her back to WPP. This 3-year program provided the ideal opportunity to craft a 360-degree view of marketing across WPP’s portfolio of marketing disciplines.

June is currently immersed in insights and foresights consulting work at Kantar Futures where she is responsible for helping clients develop a nuanced understanding of the many ways the future may unfold–by interrogating the future for clues, mapping future challenges, and identifying strategic bets for how clients can realize opportunities over the next decade. She does this by helping clients across CPG, automotive, and financial services industries create frameworks and trends programs that effectively connect to business processes as well as future playbooks that center around building Future Dynamics, hypotheses about how the future may evolve.

In her second rotation, June was a Senior Strategist at Landor, a global branding and design consultancy, where she helped clients create agile brands that thrive in today’s disruptive market. There, she crafted strategic solutions by examining the implications of every brand choice and creating new experiences that opened new doors of opportunity for her clients. Her projects spanned everything from creating a new name and visual design system for S&P Global, the leader in delivering essential intelligence to companies, governments, and individuals, to helping one of the oldest charitable organizations in New York to boldly reposition itself while also staying true to its established history and identity.

June spent her first year at Grey in New York, named Global Agency of the year by Ad Age in 2014, where she worked as a Senior Integrated Strategist. June helped her clients at Hasbro develop global strategies tailored for each of their Girls brands, which included Disney Princess, Disney Frozen, My Little Pony, and many others. The role involved working closely with cross-functional teams to drive those strategies from the business through creative innovation.

Prior to the WPP MBA Fellowship, June worked at Mindshare as a media strategist, developing impactful campaigns for clients across the tech, travel, entertainment and toy industries. In between that and getting her MBA, she worked as an English teacher in Korea. June holds an MBA from SMU Cox and a B.S. in Advertising from the University of Texas in Austin.

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Cathy Li

Landing and Current Role: Digital Partner, MEC Global Solutions, London
3rd Year Rotation: Head of Content, POSSIBLE, London
2nd Year Rotation: Digital Strategy Director, EMEA, MEC Global Solutions, London
1st Year Rotation: Global Consultant, OgilvyRED, New York

Cathy is a Digital Partner at MEC Global Solutions in London, where her main responsibilities include developing Wavemaker, MEC's global content offering, in particular, its data and tools capabilities, as well as supporting the medium and long term digital roadmap as pertains to Content and Data for key clients.

Prior to MEC, Cathy was part of the WPP MBA Fellowship, a 3-year executive rotational program which allows MBA graduates to rotate across WPP network aiming at providing the Fellows with a solid, cross functional understanding of WPP's global business.

Cathy’s final role as part of the MBA Fellowship was as Head of Content at POSSIBLE, the largest WPP digital agency. Cathy led POSSIBLE's content offering across social, PR, publishing, studio production and video. She oversaw content strategies for major brands, including Ford, Skype & Canon, whilst also being responsible for exploring the future trends and upcoming shifts in content strategy across the EMEA region.

Prior to POSSIBLE, Cathy was a Digital Strategy Director at MEC Global Solutions, where she worked closely with regional clients to develop innovative digital strategies that encompass both media and technology solutions, as well as worked with the regional CSO to develop MEC’s strategic digital capabilities across the EMEA region.

Cathy’s first MBA Fellowship rotation was at OgilvyRED, the global strategic services group of Ogilvy & Mather, in New York. Together with the team, Cathy took a consulting approach to tackle a wide range of branding and marketing issues that the Ogilvy clients face and delivered a variety of projects including brand architecture, brand and licensing evaluation, innovation and marketing strategies.

Cathy holds an MBA from Columbia Business School (New York) and a B.A. from Beijing Language and Culture University.

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Tara R. Marsh

Current Role: Global Head of Content, Wunderman, New York
Landing Role: Vice President Business Development, WPP Digital, New York
3rd Year Rotation: Director, OgilvyPR, London
2nd Year Rotation: Strategy Director/EMEA Regional Director Mobile, MEC, London
1st Year Rotation: Client Director, Landor Associates, New York

Tara Marsh joined the WPP MBA Fellowship in 2009 as she felt it offered her a truly unique opportunity to immerse herself in the world of marketing and get expertise across a range of disciplines. Though her focus now is digital content, Tara can speak to the paid media side, to brand building and to PR, and she credits the program with giving her this integrated perspective. Tara feels a highlight of the program is the network you build with the other MBA Fellows, both current and alumni who are spread out across WPP and other organizations. She is proud to call them her friends as well as highly respected colleagues.

Currently, Tara leads Wunderman’s global content offering, an approach that is anchored in using deep audience understanding to bring to life the brand heart in relevant formats and touchpoints that align with customer behavior and needs. Tara ensures that Wunderman’s clients have an agile partner capable of providing strategy and resources – anywhere in the world. Tara helps our client teams navigate the complex content marketing technology and partner landscape and brings creativity and strategic direction to ensure the content we create connects with peoples’ lives in deeper and more impactful ways than purely promotional or brand-centric messaging.

Joining Wunderman directly from WPP Digital, Tara led the development of the group’s capabilities in content, as well as in marketing technology.  Central to her role was the building of strong relationships with strategic digital media and technology partners, and the broader start-up community.

Tara’s experience with WPP stretches over three distinct agencies. As a key member of the leadership team at Ogilvy PR in London, Tara specialized in crisis and stakeholder management. Prior to Ogilvy, Tara spent a year at MEC, where she led the strategic development of MEC's approach to mobile marketing, including championing and educating on mobile across the EMEA markets and providing mobile expertise to client teams as needed. Her WPP career began at Landor, serving as a lead brand strategist for multiple clients across both corporate and consumer accounts. Prior to joining WPP, Tara spent 5 years as a consultant at Bain & Company, consulting on diverse strategic issues and serving clients across many industries.

A dual British/American citizen, Tara has lived in ten different countries and her professional experience spans France, Australia, the UK and the US. She holds an MA in economics from Oxford University in the UK, and an MBA from INSEAD in France.

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Lara O'SheaLara O’Shea

Current Role: Global Consulting Partner, OgilvyRED, New York
Landing Role: Senior Partner, Account Director & Executive Director of Global Commerce Practice, OgilvyOne Worldwide, New York
3rd Year Rotation: Director of Ecommerce, OgilvyOne Worldwide, New York
2nd Year Rotation: Senior Consultant and Director Partner Solutions, Kantar Retail/Shopcom, New York
1st Year Rotation: Director, Business & Luxury Division, Mindshare, London

Lara O’Shea is a Global Consulting Partner in the Digital Strategy practice, with a focus on Digital Marketing, at OgilvyRED. She is a well-rounded, seasoned, integrated marketer, with wide-ranging experience. Her specialism is the integration of retail, CPG, and tech, having recently led business relationships with Huawei and IBM. She joined OgilvyRED from her role as Executive Director for Ogilvy’s Commerce practice.

Lara is a graduate of WPP’s MBA Fellowship Program. She has worked in account management at OgilvyOne, consulting at Kantar Retail, big data & analytics at Kantar ShopCom, and media strategy & business development at Mindshare. She co-led the development of Commerce@Ogilvy and Mindshare’s Luxury & Retail team. Her client roster includes Merck, Kraft, Condé Nast, De Beers, Nestlé, Unilever, Maurices, Dressbarn, and HSBC.

Coming from a client marketing background, she spent five years at Diageo, brand-managing Tanqueray Gin, Guinness and Pimm’s. For three years, she led marketing at multi-award-winning tailoring disruptor, A Suit That Fits (the world’s first online tailor) – to become the UK’s largest custom tailor.

Lara holds a Masters Degree in Geography from Cambridge University, England, an MBA from London Business School and Haas, Berkeley with a focus on Marketing in High Tech Industries. She is Chartered Institute of Marketing qualified. Prior to marketing, Lara worked in Education and Photojournalism and is a PGCE-qualified teacher. She holds numerous awards and accolades, including an honorable mention for Ogilvy’s ‘Working Mother of the Year’, Marketing Magazine’s ‘Rising Star’ finalist, and listed in the UK’s ‘Who’s Who of Britain’s Young Business Elite’.

Lara has spent many years as a charity Trustee and University Alumni Board Member, and currently works pro-bono with New York-based education charity, Let’s get Ready. She enjoys karaoke, films, reading, and loves her weekends with her husband and energetic toddlers, in their vibrant Jersey City community.

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Erica Philippone

Current 2nd Year Rotation: Director, Content Strategy & Partnerships, Wunderman, New York
1st Rotation: Strategy Director, Red Fuse, New York

Erica joined the MBA Fellowship in 2015. She’s passionate about bringing brands to life through effective storytelling and saw the program as the perfect opportunity to explore the rapidly changing marketing landscape while developing a 360° industry view.
Erica’s first rotation was at Red Fuse, WPP’s full-service agency dedicated to Colgate-Palmolive’s brands worldwide. As Global Strategy Director, she developed global brand positioning for leading home and personal care brands, and integrated campaign strategy for leading oral care brands in North America.  
Erica is currently in her second rotation as Director, Content Strategy & Partnerships at Wunderman, where she is further developing the agency’s growing content marketing practice. In this role, she creates and oversees the delivery of comprehensive content strategies for clients such as Pfizer. She also maintains and grows partner relationships, helping Wunderman teams navigate the complex content marketing and technology landscape.
Prior to the MBA Fellowship, Erica worked in account management at GMMB, an integrated communications agency that specializes in political, non-profit and CSR campaigns in Washington, DC. She holds an MBA from London Business School and a B.S. in Journalism from Syracuse University.

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Miriam Raisner

Landing & Current Role: Channel & Planning Director, VML, New York
3rd Year Rotation: Director, Content Strategy, VML, New York
2nd Year Rotation: Director of Behavioral & Narrative Insights, Ogilvy PR, New York
1st Year Rotation: Planning Director, J. Walter Thompson, New York

Miriam joined the WPP MBA Fellowship in 2013 with a strong interest in uncovering and harnessing human insights, particularly through digital technology. To Miriam, the program was a no-brainer because it offered a ‘build-your-own’ experience opportunity supported by a massive range of agencies and senior leaders.

She is currently in the role of Channel & Planning Director at VML in New York. There, she helps guide clients toward strategic brand platforms and in-market executions.

Following her graduation from Wharton, Miriam joined J. Walter Thompson for her first rotation, where she focused on digital strategy, social media analysis and content strategy for multiple healthcare accounts, as well as new business pitches. At J. Walter Thompson she co-wrote an award-winning case study, and since entering the program has written two essays that were Highly Commended in the Atticus Awards. At Ogilvy PR, she worked with the agency’s Chairman to develop a new insights tool centered around behavioral economics and sciences. Before landing at VML, she spent her third rotation at the agency, focusing on digital content strategy.

Prior to joining WPP, Miriam spent several years at consumer health technology startups, wearing a variety of marketing hats. Miriam holds a B.A. from the Macaulay Honors College at Baruch College, and an M.B.A. from the Wharton School.

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Cesar Rojas Cesar Rojas

Current 1st Year Rotation: Product and Business Development Director EMEA, MediaCom, London

Cesar Rojas joined the WPP MBA Fellowship in 2016 after completing his MBA at the INSEAD Business School. His goal is to be at the forefront of digital business model transformation of clients and WPP companies. 

He is currently Product and Business Development Director for EMEA at the MediaCom headquarters in London. In his role Cesar supports new business initiatives and leads the development and implementation of internal and client facing products.

Before business school, Cesar was eCommerce Manager at the European Pet Food Division of Colgate-Palmolive, where he designed omnichannel retail plans and led ecommerce analytics and marketing activities. Previously he was Senior Account Manager at WPP’s Red Fuse Communications in Europe, where he developed award winning integrated marketing campaigns.

Cesar holds an MBA from INSEAD Business School and a Bachelor of Business Administration from the Catholic University of Valparaiso in Chile. He studied and worked in Asia, South America, North America and Europe.

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Karen Saba

Current 3rd Year Rotation: Business Director, WPP Team P&G, London
2nd Year Rotation: Kantar/GroupM Project Lead, Kantar, London
1st Year Rotation: Loop Evangelist, Mindshare, London

Karen Saba joined the WPP MBA Fellowship in 2014 and has the ambition to build her expertise in the digital realm of the industry; strategy, data, analytics and all she can get her hands on.

Today on her third and final rotation, Karen is a Business Director with the Horizontal/Central Team P&G and leads the integration effort between all the internal WPP agencies working on the business. She is also focused on the external growth of the business in the IMEA (India, Middle East & Africa) region.

In her second rotation at Kantar, Karen managed the cross collaboration and shared data across WPP’s Media Investment Management business (GroupM) and its Data Investment Management business (Kantar). In parallel Karen also lead the global rebranding and roll out exercise of Kantar, and its 12 operating brands.  

Karen started her first rotation in the role of Loop Evangelist at Mindshare in London. The Loop is a decision making engine that puts data and collaboration at the center of the work and enables teams to behave adaptively. Karen was responsible for rolling out The Loop globally across 30 plus markets and supporting all client teams in leveraging it. She also worked on building relationships and partnerships with Data & Analytics providers and bridged the gap between the technical insights team and the client facing teams.

Prior to the MBA fellowship, Karen worked as a Strategic Planner at the creative agencies JWT and BBDO for a wide array of clients like J&J, Nokia, HSBC and P&G. She was also a Global Brand Manager on the Dove New Product Development team at Unilever for a short stint while obtaining her graduate degree. Karen holds an MBA from the London Business School and a B.A. in Marketing from the American University of Beirut, Lebanon.

Karen is Lebanese born, grew up in the UAE and now lives in London.

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Ramiro Sanchez Ramiro Sanchez Caballero

Current 1st Year Rotation: Partner, Global Corporate Development, GroupM, New York

Ramiro joined the WPP MBA Fellowship Program in 2016, transitioning his career from client side to agency side. The Program provided the perfect opportunity to combine his passions for marketing, data, and technology, in a fast-paced, creative environment.

At his first rotation, Ramiro currently works in Corporate Development for GroupM, the media holding group within WPP. At GroupM, he manages the identification, evaluation, negotiation, and implementation of global strategic partnerships, investments, mergers & acquisitions, and joint ventures for the company on a global basis.

Before joining WPP, Ramiro was a Trade Marketing Manager at Procter & Gamble in Buenos Aires, Argentina, where he was responsible for the Oral Care and Feminine Care businesses. As such, he uncovered his passion for innovation, leading several product launches, including the Oral-B/Crest ‘3D-White’ line. He has also worked as an Account Executive for P&G, where he managed the biggest pharmacy client in the country.

Ramiro holds an MBA from the University of Chicago Booth School of Business, and a Bachelor of Industrial Engineering from ITBA (Buenos Aires Institute of Technology).

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Caspar Schlickum Caspar Schlickum

Current Role: CEO, APAC, Wunderman, Singapore
Past Role: CEO, EMEA, Xaxis, London
Landing Role: Partner, Mindshare, London
2nd Year Rotation: Business Director, Mindshare, London
1st Year Rotation: Project Director, Added Value, London

Caspar Schlickum is CEO of Wunderman APAC. Prior to Wunderman, Caspar was part of the founding team of WPP-owned global digital media platform Xaxis, where he served as CEO of Xaxis EMEA.

Caspar first joined the WPP network as an MBA Fellow. He has extensive experience in digital media and audience insight-driven marketing, having spent four years at Mindshare as a global client lead, and one year within Kantar, the holding company for WPP’s research and insight businesses.

Prior to joining WPP, Caspar was Commercial Development Director at Fairfax Digital, one of Australia’s largest publishing houses. Before commencing his career in marketing, he spent six years in investment banking, based in Sydney, advising on technology, communications and infrastructure projects in the Asia Pacific region.

Caspar holds an economics degree (with first-class honors) from Monash University in Melbourne, Australia, and an MBA from London Business School as well as Northwestern University’s Kellogg Graduate School of Management.

Caspar is frequently solicited by prestigious industry organizations to share his insights and knowledge as an awards jury member, panel moderator, panelist and a keynote speaker at the Cannes Innovation Lions, the FT Digital Media Summit in London, the Festival of Media Global in Rome and Web Summit in Dublin.

In addition, Caspar is a regular author for The Drum among other publications, writing about key industry trends and the future of the digital industry in the programmatic space, as well as general developments in media.

Given his passion for education and learning, Caspar gives back to the community through his contributions in academic publications, such as the Journal of Digital & Social Media Management. He has been a regular guest lecturer at London Business School MBA and Executive Education programs.

Caspar’s active contributions to the technology industry have been recognized by The Drum (nominated by his peers as the winner of The Digital Leader of the Year at the Drum Digital Trading Awards in 2016) and econsultancy (shortlisted for Senior Digital Leader of the Year Award in 2015).

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Anuj Shah

Current 3rd Year Rotation: Director, FAST Integration, Mindshare Worldwide, London
2nd Year Rotation: Associate Director, Content Strategy, Wunderman, New York
1st Year Rotation: Director, Corporate Strategy and Development, Grey, New York

Anuj Shah joined the WPP MBA Fellowship in 2015. The Fellowship provides him the perfect opportunity to explore his passion in content and new media in different markets and across a wide range of industries.
In his first rotation, as the Director of Corporate Strategy and development at the creative powerhouse, Grey, Anuj shadowed their Global President, Michael Houston and led special projects on marketing measurement and content production. This role allowed him to gain a high-level perspective on the issues facing the industry. At Wunderman, WPP’s biggest digital agency, he works closely with the Global Head of Content on content strategy and new business. Working with a plethora of content partners in this rotation, Anuj is learning about the emerging trends in the industry. In his current rotation, Anuj is at Mindshare Worldwide in London, collaborating with the central leadership of the global agency to develop an integrated digital offering.

Prior to the Fellowship, Anuj was at Unilever in the Brand Building team for their detergents business in India where he developed a new mobile marketing channel for rural India. Anuj holds an MBA from the Ross School of Business at the University of Michigan, Ann Arbor and a Bachelor of Business Management (Marketing) from the University of Queensland, Australia.

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Chien-Wen Tong

Current Role: Head of Wavemaker and Digital Strategy, MEC, London
Landing Role: CMO, Possible, London
3rd Year Rotation: Senior Account Planner, J. Walter Thompson, London
2nd Year Rotation: Regional Director, Mobile & Digital Projects in EMEA, MEC, London
1st Year Rotation: Experience Planner, OgilvyOne, London

Chien-Wen Tong is passionate about digital technology and its potential to unleash business opportunities and creativity.
Chien-Wen spent 10 years in the Bay Area, first as a Stanford graduate and then working at Gap Inc and Quinstreet pre-IPO.  She joined the world of marketing as a WPP MBA Fellow because she felt it was the best opportunity for getting into the world of marketing and advertising that honoured and leveraged her experience, education and passion for marketing.
The opportunities she’s had since have been incredible, focusing on strategy and digital leadership across multiple agencies.  Chien-Wen’s experiences have been fast-paced and varied.  For someone who gets a thrill from learning new things and having new challenges, she feels there is no better place. She has been able to move in the direction the industry is headed at the forefront. Chien-Wen shares that during the MBA Fellowship there is no doubt you have to create your own opportunities sometimes, but you are respected for doing that.
Currently, as Head of Wavemaker and Digital Strategy at MEC, Chien-Wen is leading MEC’s specialist offer in Content, as well as driving clients’ adoption of data and technology to transform the consumer experience.  Her advertising and media experience spans across the categories of FMCG, banking, luxury and hospitality, with key brands including CHANEL, Kit Kat and Netflix.
She is often tapped by CNBC as an industry expert to speak on various broadcast panel discussions.
Chien-Wen holds an MBA from London Business School and a B.S. in Product Design Engineering from Stanford University.

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Eric Tsytsylin

Current 3rd Year Rotation: Global Strategy Director, Ogilvy & Mather, New York
2nd Year Rotation: Director, WPP Digital, New York
1st Year Rotation: Associate Director, WPP Digital, New York

In his current role, Eric works closely with Ogilvy’s leadership team to accelerate the agency’s strategic transformation, from crafting a go-to-market point of view on the industry and developing the internal ‘operating system’ that defines how work gets done to identifying the shifts in talent, structure, and capability demanded by ever-evolving client needs. He also works on brand strategy, product launch, and portfolio architecture assignments for some of Ogilvy’s largest global clients, including IBM, Lenovo, American Express, and Samsung.

In his prior role at WPP Digital, Eric was responsible for building WPP’s digital capabilities through the identification and integration of investments, acquisitions, and partnerships. He supported an investment portfolio that included Fullscreen, VICE, Percolate, Mitú, and Refinery29, and his work with WPP’s technology and media partners led to initiatives like Project Geode, a traveling innovation lab in which WPP agencies and Google engineers come together to tackle clients’ biggest challenges through the creative application of technology.

Regardless of the media through which they communicate, Eric is a believer in the power of brands to build communities, galvanize customers and employees, and generate financial growth. During his time at Kantar Vermeer (formerly Millward Brown Optimor), he led consulting engagements whose focus ranged from the valuation of brand sponsorship and extension opportunities to the creation of global brand-building frameworks and the internal management of brand-led organizational change. As an MBA intern at Google, he applied his passion for brand strategy to the digital world, helping advertisers understand the value proposition of Google’s digital ecosystem for launching products and building brands.

His thinking and writing has been featured in the Harvard Business Review, former P&G CMO Jim Stengel’s book Grow, and in WPP’s Atticus Journal, where his essay on “Brand Voyeurism” was awarded First Prize. He is also a strong proponent of using humor and laughter as a vehicle for creativity, productivity, and human connection in the workplace. He delivered a talk on the subject at Stanford University and contributed to the Second City’s book Yes, And, a practical guide to applying improvisational comedy techniques to business. In 2016, he was named to Forbes’ “30 Under 30” in Marketing and Advertising.

Eric holds a BA, Magna Cum Laude, in Cognitive Science from Yale University and an MBA from the Stanford Graduate School of Business. He currently lives in New York City.

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Meha Verghese Meha Verghese

Current 1st Year Rotation: Director of Content Strategy, VML, New York

Meha is excited about how creative storytelling, digital media and data capabilities can be combined to power valuable brand experiences. She loves working in diverse teams to develop strategies that enable great creative work.

Meha was attracted to the WPP MBA Fellowship by the opportunity to gain a holistic understanding of the rapidly changing marketing industry. She joined the program in 2016 and has spent her first year in content marketing.

As Director of Strategy and Partnerships at Truffle Pig, a startup content agency co-owned by WPP, The Daily Mail, and Snapchat, Meha was responsible for expanding the agency’s capabilities. She sourced, evaluated and recommended partners across insights, measurement, influencers, user-generated content, social networks, publishers and paid media platforms. Meha also contributed to new business pitches and thought leadership, and led client engagements with PayPal and Turner.

Meha is currently Director of Content Strategy at VML, one of WPP’s leading creative agencies. She works closely with the channel planning, media, and client engagement teams to develop VML’s content practice. Meha is also a member of the strategy team on New Balance.    

Meha has an MBA from the Harvard Business School and a BA in Economics (Honors) and International Relations from Brown University. She started her career at Cambridge Associates, a leading investment advisory firm, in Boston. Meha is an avid consumer of the news, especially about new technologies, media platforms and pop culture.

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Lan Wang

Current 2nd Year Rotation: Digital Strategy Director, MEC, London
1st Year Rotation: Strategy Director, MediaCom, New York

Lan Wang joined the WPP MBA Fellowship in 2015. Having lived, worked and studied in seven countries, Lan aims to combine her international experience with her passion for brand marketing by immersing herself in WPP’s diverse global businesses. More specifically, her goal is to broaden her strategic and digital marketing skillset.

Lan is currently working in digital strategy at MEC Global Solutions in London. She is responsible for helping regional EMEA clients improve their digital marketing capabilities while leading project teams on international media activations.

For the first rotation, Lan joined the strategy and insights team at MediaCom New York. She worked across multiple accounts including Mars, AB InBev and business development to inform clients on category, audience and channel insights. From petcare to chocolate, Lan developed communication strategies for a variety of CPG brands and supported the Mars Chocolate Media Council leadership team on global media planning initiatives.

Prior to the MBA Fellowship, Lan worked in China for six years in branding and healthcare marketing for organizations including Volkswagen Group, Sigma Aldrich and United Family Healthcare. Lan holds an MBA from INSEAD (France/Singapore) and a B.Com from McGill University.

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Jamie Willard Jamie Willard

Current 2nd Year Rotation: Corporate Development Director, Wunderman, London
1st Year Rotation: Digital Strategy Director (EMEA), MEC Global, London

Jamie Willard joined the WPP MBA Fellowship in 2015, having completed a part-time MBA at Henley Business School whilst working full-time. Jamie joined the scheme as he’s hugely passionate about digital, data and media, with the MBA Fellowship providing a front-row seat to all three.

In his current role Jamie is Corporate Development Director for Wunderman, where he is immersing himself in the world of marketing tech and working with the agency’s global leadership to develop and execute their acquisition strategy.

For his first rotation, Jamie worked for MEC Global, one of the world’s leading media agencies, in their EMEA team as a Digital Strategy Director, helping clients develop their digital and data capabilities whether it be across social media, content, programmatic or ecommerce. Whilst working for MEC, Jamie worked across a variety of categories, from luxury (Tiffany & Co) to CPG (Colgate and Danone). In addition, Jamie worked on the launch and offer development of Wavemaker, MEC’s data and insight-fueled content offer.

Prior to the MBA Fellowship scheme, Jamie was the Marketing and New Business Director of TNS UK; where his responsibilities included leading the polling for the 2014 Scottish Independence referendum and 2015 UK general election. Jamie has also worked for a media owner (Future Plc) and a media trade body (Newsworks) as they attempted to transition from legacy print to digital-first.

Jamie also holds a BA in Philosophy and Politics from the University of York.

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