MBA people

Meet some of our current and alum MBA Fellows:-

Krystel Baeza

Current 3rd Year Rotation: Strategy Director, POSSIBLE London
2nd Year Rotation: Global Planner, Volkswagen Group, MediaCom, London
1st Year Rotation: Integrated Senior Strategist, Grey, New York

Krystel Baeza joined the WPP MBA Fellowship in 2013 and is passionate about consumer insights and strategy. The MBA Fellowship provided the perfect opportunity for her to further explore different areas of insights across the various WPP operating companies and gain further expertise in the global markets.

Krystel currently holds the role of Strategy Director at POSSIBLE London, one of WPP’s leading digital agencies. In this role, she’s responsible for leading the digital communications strategy for the launch of Nestlé’s premium line of chocolates, Cailler, Danone’s line of drinkable yogurts, Actimel, and IHG’s line of boutique hotels, Indigo Hotel, while overseeing two strategists across a group of brands: Danone, Nestlé, Adecco, NFUM, Cannon, MCFC, and Heineken. In addition, she’s heavily involved in new business pitches and spearheads the awards programs (i.e. Effies, Cannes, D&AD, etc.) at POSSIBLE.
In her second rotation, Krystel held the role of Global Planner for the VW Group at MediaCom London, the leading media agency in the UK. In this global role, she was responsible for developing, analyzing and presenting a comprehensive auto study – the Car Buyer’s Journey Survey, to help Volkswagen and Audi planners better understand the consumer mind-set throughout all stages of the car buying process and develop better media strategies. Additionally, she collaborated with the Insights and Strategy teams in Berlin to develop MediaCom’s new approach to planning for Volkswagen brands – Consumer Moments Planning, to help make planning more consumer centric and not car centric.

Krystel’s first rotation was in the strategy department at Grey, New York, named Global Agency of the year by AdWeek in 2013. In this role, she oversaw the day-to-day brand strategy development for 7 Hasbro brands, which included My Little Pony and Angry Birds, led master-brand audits, and collaborated with Hasbro’s Global Consumer Insights team to develop a comprehensive qualitative research of today’s Modern Girl with the objective of better understanding toy play-patterns and behavior. In addition, she worked closely with a pitch team to develop and deliver integrated brand strategies for Grey’s new business efforts which helped Grey and Hasbro win the Disney Princess business.

Prior to the WPP MBA Fellowship, Krystel interned at Unilever as a Brand Manager for Knorr Hispanic Bouillon in the Brand Building division and consulted for HBO’s Game of Thrones Social Media department. Prior to earning her master’s, she was chosen to be part of the team that led the $4.5 billion Austin-based start-up Enfatico for the Dell Global business, and later oversaw and managed the production of the Dell Global Consumer Catalogue.

Krystel holds an MBA from Carnegie Mellon University and a BBA in Marketing and Business Honors from the University of Texas at Austin.

Eliot Brockner

Current 2nd Year Rotation: Business Development Director, WPP, New York
1st Year Rotation: DMP Product Manager, Xaxis, New York

Eliot’s interests lie in media, technology, data, and how these facilitate compelling creative work that promotes and establishes connections between brands and consumers. He joined the WPP MBA Fellowship Program because of the group’s leadership position in the industry and commitment to staying ahead of changes in the industry.
Eliot works on WPP’s Global Business Development team, which is responsible for driving organic growth across WPP’s different operating companies through the group’s horizontality strategy. In this role, he supports new business initiatives to leverage the scale of WPP agencies to work together for the world’s largest advertisers.

Eliot joined WPP as a Product Manager at Xaxis, the programmatic audience and media buying unit of GroupM. While at Xaxis, Eliot worked with engineers, clients, technology/data partners, and GroupM agencies to drive the successful implementation of Xaxis’ flagship technology, a DMP that builds custom audiences for clients, across five markets in Latin America.

Prior to joining WPP, Eliot worked on Vaseline for Men, Ally Bank and LEGO as a planner at BBH (New York). He has run the Latin America desk for the integrated risk management firm iJET international (Washington, DC), worked as a contractor to the US Navy (Aboard the USS IWO JIMA), and in business development at the 21212 Startup Accelerator (Rio de Janeiro).

Eliot holds an MBA from Columbia Business School and a B.A. from Amherst College.

Kristin Cardwell

Current 3rd Year Rotation: Director, International Strategy and Development, Refinery29, London
2nd Year Rotation: Director, Strategic Development & Partnerships, Wunderman, New York
1st Year Rotation: Associate Director, Business Development, WPP Digital, London

Kristin Cardwell joined the WPP MBA Fellowship in 2014. She loves how quickly the industry is changing and is excited about leading the charge for growth opportunities in the digital media space.

Kristin is currently Director of International Strategy and Development for Refinery29, one of WPP’s media investments. At Refinery29, she is responsible for new market strategy, international audience strategy, new business design and operations, and global thought leadership.

Prior to her role at Refinery29, Kristin was Director of Strategic Development & Partnerships for Wunderman in New York. There, she designed and led the global rollout of a new transformative way of working across disciplines for Wunderman’s 170 offices globally, and managed partnerships with digital media companies. In her first year of the Fellowship, Kristin worked as Associate Director of Business Development at WPP Digital in London, where her remit was growing the digital business across WPP through various activities including investments, partnerships, and thought leadership events.

Before joining WPP, Kristin was a Global Brand Manager at L’Oreal in New York, where she drove new brand and product development at Maybelline for cosmetics and skincare lines with revenues of over $140 million in both Western and Asian markets. She has also worked as a Senior Consultant at Interbrand on clients such as AT&T, Microsoft, and Nissan-Renault. As a freelance consultant for Machine, an innovation firm founded by an IDEO business designer, she completed projects for clients such as Google and Pepsi. Kristin has also consulted and worked with various startups in e-commerce, retail, and streaming video technology.

Kristin is passionate about women’s economic empowerment and improving the portrayal of women in media and culture. She was founding co-chair of the Young Professionals Network for Women’s World Banking, a microfinance organization focused on low-income women entrepreneurs.

Kristin holds an MBA from New York University’s Stern School of Business, a B.S. in Communications and a B.A. in Spanish from The University of Texas.

Dan Erstad

Landing and Current Role: Managing Director, Group SJR, New York
Current 3rd Year Rotation: Senior Director, Business Development and Partnerships, Group SJR, New York
2nd Year Rotation: Business Development Director, POSSIBLE, New York
1st Year Rotation: Director, Global Client Development, Media Innovation Group (now Xaxis), New York

Dan Erstad is a Managing Director at Group SJR, an innovation marketing consultancy that helps brands connect and engage with audiences that matter. Dan leads account and strategy in the healthcare vertical, and also works in business development, including oversight of Group SJR’s partnerships with LinkedIn and NewsCred.

Prior to joining Group SJR in 2014, Dan rotated across multiple WPP operating companies within the WPP MBA Fellowship program. He spent a year working in client strategy and planning for the Media Innovation Group (now Xaxis), followed by a year at POSSIBLE as part of the business development and account teams. Dan joined the WPP MBA Fellowship program for the opportunity to get broad exposure across the marketing and communications spectrum. Through the course of the rotations, he has built relationships across WPP leadership and worked extensively across the network of agencies. Today at Group SJR, Dan is an integral part of internal WPP business development, building on relationships made through the course of the Fellowship.  

Dan started his career in film working for Oscar winning producer Scott Rudin in New York. He later joined Warner Bros. based De Line Pictures, where he was Creative Executive for the company on such films as I Love You Man & Body of Lies. Dan is a graduate of Brown University, and received his MBA from UCLA Anderson.

Catherine Halaby

Current 2nd Year Rotation: Senior Content Strategist, MEC, New York
1st Year Rotation: Associate Director, Strategy, Brand Union, New York

Catherine Halaby joined the MBA Fellowship in 2014 after completing her MBA at the MIT Sloan School of Management. She jumped at the opportunity to apply her storytelling and advocacy experience to a new career in WPP’s broad network. A passionate fan of television’s current golden age, Catherine loves nothing more than finding the points of alignment between great stories and brand marketing goals.

Catherine spent her first year as an Associate Director, Strategy at Brand Union, where she learned to take a 30,000 ft. view of brand challenges and worked in step with designers and copywriters to create solutions. The variety of projects over the year included employee engagement and recruitment messaging for an international professional services firm, portfolio strategy for consumer products and consumables, organizational rebranding for a healthcare non-profit, and new business development. 

In her second year, Catherine took on the role of Senior Content Strategist at MEC in New York, working across the agency portfolio on content projects and partnerships. In the past year, she has shepherded broadcast and digital integrations with CNBC and CNN; managed a first of its kind client partnership with a new, global show on Amazon Prime; produced influencer-led digital content campaigns; authored agency thought leadership on virtual reality and esports; and developed creative concepts, partnerships, events and new content opportunities for clients.

Before business school, Catherine's career took her around the globe, most significantly to the Middle East for three years with Endeavor, the global non-profit supporting high-impact entrepreneurs. Catherine has worked at both Save the Children and Funny or Die, so you know she appreciates a dramatic imperative. While at MIT, Catherine co-founded Hacking Arts, an annual creative industries conference and hackathon at the Media Lab. She is a graduate of Yale College.

Mudit Jaju

Landing and Current Role: Digital & Data Partner, Head of Ecommerce, EMEA at MEC, London
3rd Year Rotation: Digital Strategy Director, EMEA, MEC, London
2nd Year Rotation: IMC Director, Red Fuse, New York
1st Year Rotation: Director, Global Digital Strategy, Ogilvy & Mather, New York

Mudit Jaju joined the WPP MBA Fellowship in 2011 seeing the program as a unique opportunity to get a wide range of perspectives in a very rapidly evolving environment. He felt that WPP ensured that he learnt the skills needed to work towards his long term career objectives – Mudit honestly does not believe he could have found a role as dynamic and enjoyable as his current role at MEC without having done the MBA Fellowship.

As Head of MEC Commerce and Digital & Data Partner at MEC, Mudit is responsible for building out MEC’s ecommerce practice across EMEA. In his current role, Mudit has advised clients globally on building their business strategies for ecommerce across the packaged goods, luxury and automotive sectors. Mudit completed the WPP MBA Fellowship with stints at Ogilvy, Red Fuse and MEC. His career has always been at the intersection of digital and data with comScore being his first stop after graduating as a Systems Engineer from the University of Pennsylvania. He also holds an MBA from Yale and is an avid fan of pop culture. He currently resides in London.

Mansi Jayakumar

Current 1st Year Rotation: Director, Strategy & Planning, Geometry Global, New York

Mansi is a storyteller with a strategic mind and a spirited personality. She pivoted her career path to the agency side, joining the WPP MBA Fellowship Program in 2015. She has found that having diverse experiences and interests can aid in bringing fresh perspectives to this creative industry.

With wide-ranging experience both within and beyond the industry, she is particularly passionate about unlocking opportunity within technology, brands, and consumers. She also loves using behavioral economics and data as part of her strategic process.

At her first rotation, Mansi worked as a Strategy Director in a Shopper Marketing agency, Geometry Global, where she worked on an assorted breadth of projects. She drove national and global new business pitch strategy for companies ranging from consumer electronics, confectionary, QSR to pet food. She's also worked on unlocking consumer and brand insights, identifying category opportunities, and implementing shopper strategies for well-known brands such as Coke, Dell, NBTY, Ford, Unilever, American Express etc. In her time there, she’s authored several thought leadership pieces and even dabbled in social media content strategy for the agency.

At her next rotation as Innovation Director at Y&R, she will help build a Global Innovations Incubator, curating technology startups to effectively partner with clients and brands.

Prior to the MBA Fellowship, Mansi worked as a Product Marketing Specialist in the Financial Services Industry. She received her MBA from The Wharton School, and holds a B.S. degree in Finance and Marketing from NYU Stern School of Business. In her spare time, you’ll find Mansi reading tech blogs, exploring NYC, or secretly watching reality TV.

June Lee

Current 2nd Year Rotation: Senior Strategist, Landor, New York
1st Year Rotation: Senior Integrated Strategist, Grey, New York

June Lee joined the WPP MBA Fellowship in 2014 to pursue her passion for consumer insights and strategy. Her love for data and need to delve into ‘the why’ are what brought her back to WPP. This 3-year program provided the ideal opportunity to craft a 360-degree view of marketing across WPP’s portfolio of marketing disciplines.

June is currently in the role of Senior Strategist at Landor, a global branding and design consultancy, where she helps clients create agile brands for today’s disruptive market. There, she crafts solutions for clients spanning the financial services, travel and not-for-profit categories on projects for brand architecture, positioning, visual identity and engagement strategy.

In her first rotation, June was at Grey, a creative agency, working as a Senior Integrated Strategist. June helped her clients at Hasbro develop global strategies tailored for each of their brands, which included Disney Princess, Disney Frozen and My Little Pony. The role involved working closely with cross-functional teams to drive those strategies from the business through creative innovation.

Prior to the WPP MBA Fellowship, June worked at Mindshare as a media strategist on clients across the tech, travel, entertainment and toy industries. In between that and getting her MBA, she worked as an English teacher in Korea. June holds an MBA from SMU Cox and a B.S. in Advertising from the University of Texas in Austin.

Cathy Li

Current 3rd Year Rotation: Head of Content, POSSIBLE, London
2nd Year Rotation: Digital Strategy Director, EMEA, MEC Global Solutions, London
1st Year Rotation: Global Consultant, OgilvyRED, New York

Cathy Li joined the WPP MBA Fellowship in 2013 with a career focus on applying digital, data and technology into strategic planning. Cathy is currently in the role of Head of Content at POSSIBLE. Cathy leads POSSIBLE's content offering across social, PR, publishing, studio production and video. She oversees content strategies for major brands, including Ford, Skype & Canon, whilst also being responsible for exploring the future trends and upcoming shifts in content strategy across the EMEA region.

Prior to POSSIBLE, Cathy was a Digital Strategy Director at MEC Global Solutions, where she worked closely with regional clients to develop innovative digital strategies that encompass both media and technology solutions, as well as worked with the regional CSO to develop MEC’s strategic digital capabilities across the EMEA region.

Cathy’s first fellowship rotation was at OgilvyRED, the global strategic services group of Ogilvy & Mather, in New York. Together with the team, Cathy took a consulting approach to tackle a wide range of branding and marketing issues that the Ogilvy clients face and delivered a variety of projects including brand architecture, brand evaluation and licensing, innovation and marketing strategies.

Prior to business school, Cathy spent five years at Ogilvy Public Relations in Beijing leading a team of 5 to create and execute financial communications strategies for high-profile, U.S.-listed Chinese companies. Cathy has also worked at the World Economic Forum where she designed and executed the Forum’s Chinese media strategy and advised Forum’s multi-stakeholders on media opportunities arising from engagement with the Forum.

Cathy holds an MBA from Columbia Business School (New York) and a B.A. from Beijing Language and Culture University.

Tara R. Marsh

Current Role: Global Head of Content, Wunderman, New York
Landing Role: Vice President Business Development, WPP Digital, New York
3rd Year Rotation: Director, OgilvyPR, London
2nd Year Rotation: Strategy Director/EMEA Regional Director Mobile, MEC, London
1st Year Rotation: Client Director, Landor Associates, New York

Tara Marsh joined the WPP MBA Fellowship in 2009 as she felt it offered her a truly unique opportunity to immerse herself in the world of marketing and get expertise across a range of disciplines. Though her focus now is digital content, Tara can speak to the paid media side, to brand building and to PR, and she credits the program with giving her this integrated perspective. Tara feels a highlight of the program is the network you build with the other MBA Fellows, both current and alumni who are spread out across WPP and other organizations. She is proud to call them her friends as well as highly respected colleagues.

Currently, Tara leads Wunderman’s global content offering, an approach that is anchored in using deep audience understanding to bring to life the brand heart in relevant formats and touchpoints that align with customer behavior and needs. Tara ensures that Wunderman’s clients have an agile partner capable of providing strategy and resources – anywhere in the world. Tara helps our client teams navigate the complex content marketing technology and partner landscape and brings creativity and strategic direction to ensure the content we create connects with peoples’ lives in deeper and more impactful ways than purely promotional or brand-centric messaging.

Joining Wunderman directly from WPP Digital, Tara led the development of the group’s capabilities in content, as well as in marketing technology.  Central to her role was the building of strong relationships with strategic digital media and technology partners, and the broader start-up community.

Tara’s experience with WPP stretches over three distinct agencies. As a key member of the leadership team at Ogilvy PR in London, Tara specialized in crisis and stakeholder management. Prior to Ogilvy, Tara spent a year at MEC, where she led the strategic development of MEC's approach to mobile marketing, including championing and educating on mobile across the EMEA markets and providing mobile expertise to client teams as needed. Her WPP career began at Landor, serving as a lead brand strategist for multiple clients across both corporate and consumer accounts. Prior to joining WPP, Tara spent 5 years as a consultant at Bain & Company, consulting on diverse strategic issues and serving clients across many industries.

A dual British/American citizen, Tara has lived in ten different countries and her professional experience spans France, Australia, the UK and the US. She holds an MA in economics from Oxford University in the UK, and an MBA from INSEAD in France.

Lara O’Shea

Landing & Current Role: Senior Partner, Account Director & Executive Director of Global Commerce Practice, OgilvyOne Worldwide, New York
3rd Year Rotation: Director of Ecommerce, OgilvyOne Worldwide, New York
2nd Year Rotation: Senior Consultant and Director Partner Solutions, Kantar Retail/Shopcom, New York
1st Year Rotation: Director, Business & Luxury Division, Mindshare, London

Lara is Executive Director of OgilvyOne’s global Commerce practice and an Account Director working primarily with technology and telecoms clients, including IBM in North America. She is a WPP MBA Fellowship Program alum, and during her rotations at OgilvyOne, Kantar Retail/ShopCom and Mindshare she co-led development of Commerce@Ogilvy and Mindshare Luxury. Her fellowship client experience focused on fashion, retail and CPG, including Kraft, Dressbarn, Maurices, L’Oréal, Condé Nast, Unilever, Forevermark diamonds (De Beers), and InterContinental hotels, and spanned digital, strategy, media, consulting, and data & analytics. The MBA Fellowship provided a unique opportunity to learn, connect and build wide-ranging experiences across the WPP network fast, which now enables Lara to embrace 'horizontality' on a daily basis.

Lara comes from a client marketing background—having spent five years at Diageo, where she brand-managed Tanqueray Gin, Guinness and Pimm’s. Prior to joining WPP, Lara led marketing at multi-award-winning tailoring company, A Suit That Fits (the world’s first online tailor). During her three years at the start-up, she was instrumental in its growth from 13 to 50+ people in the UK, and a 100-strong manufacturing team in Nepal.

She has worked in Education and Photojournalism, has worked on non-profit boards, is CIM qualified, a PGCE-qualified teacher and holds an MA from Cambridge University, where she studied Geography. Lara gained her MBA from London Business School and Haas, Berkeley, and loves spending time with her husband, and their two small children.

Erica Philippone

Current 1st Rotation: Strategy Director, Red Fuse, New York

Erica joined the MBA Fellowship in 2015. She’s passionate about bringing brands to life through effective storytelling and taking advantage of the emerging opportunities to connect with consumers that technology brings. She saw the MBA Fellowship as the perfect opportunity to explore different facets of the rapidly changing marketing landscape and develop a 360 industry view.
Erica’s first rotation was at Red Fuse, WPP’s full-service agency dedicated to Colgate-Palmolive’s brands worldwide. As Global Strategy Director, she developed global brand positioning for leading home and personal care brands, and integrated campaign strategy for leading oral care brands in North America.  
Her second rotation will be at Wunderman as Associate Director, Content. In this role, she will develop content strategies for existing clients and focus on growing the agency’s content marketing practice.
Prior to the MBA Fellowship, Erica worked in account management at GMMB, an integrated communications agency that specializes in political, non-profit and CSR campaigns in Washington, DC. She holds an MBA from London Business School and a B.S. in Journalism from Syracuse University.

Miriam Raisner

Current 3rd Year Rotation: Director, Content Strategy, VML, New York
2nd Year Rotation: Director of Behavioral & Narrative Insights, Ogilvy PR, New York
1st Year Rotation: Planning Director, J. Walter Thompson, New York

Miriam joined the WPP MBA Fellowship in 2013 with a strong interest in uncovering and harnessing human insights, particularly through digital technology. To Miriam, the program was a no-brainer because it offered a ‘build-your-own’ experience opportunity supported by a massive range of agencies and senior leaders.

She is currently in the role of Director, Content Strategy at VML in New York. There, she helps guide brands toward more strategic and effective digital content creation.

Following her graduation from Wharton, Miriam joined J. Walter Thompson for her first rotation, where she focused on digital strategy, social media analysis and content strategy for multiple healthcare accounts, as well as new business pitches. At J. Walter Thompson she co-wrote an award-winning case study, and since entering the program has written two essays that were Highly Commended in the Atticus Awards. At Ogilvy PR, she worked with the agency’s Chairman to develop a new insights tool centered around behavioral economics and sciences.

Prior to joining WPP, Miriam spent several years at consumer health technology startups, wearing a variety of marketing hats. Miriam holds a B.A. from the Macaulay Honors College at Baruch College, and an M.B.A. from the Wharton School.

Karen Saba

Current 2nd Year Rotation: Kantar/GroupM Project Lead, Kantar, London
1st Year Rotation: Loop Evangelist, Mindshare, London

Karen Saba joined the WPP MBA Fellowship in 2014 and has the ambition to build her expertise in the digital realm of the industry; strategy, data, analytics and all she can get her hands on.

Karen is currently in the role of Kantar/GroupM project lead, whereby she manages the cross collaboration and shared data across WPP’s Media Investment Management business (GroupM) and its Data Investment Management business (Kantar). In parallel Karen also leads the global rebranding exercise of Kantar, and its 13 operating brands.  

Karen started her first rotation in the role of Loop Evangelist at Mindshare in London. The Loop is a decision making engine that puts data and collaboration at the centre of the work and enables teams to behave adaptively. Karen was responsible for rolling out The Loop globally across 30 plus markets and supporting all client teams in leveraging it. She also worked on building relationships and partnerships with Data & Analytics providers and bridged the gap between the technical insights team and the client facing teams.

Prior to the MBA fellowship, Karen worked as a Strategic Planner at the creative agencies JWT and BBDO for a wide array of clients like J&J, Nokia, HSBC and P&G. She was also a Global Brand Manager on the Dove New Product Development team at Unilever for a short stint while obtaining her graduate degree. Karen holds an MBA from the London Business School and a B.A. in Marketing from the American University of Beirut, Lebanon.

Karen is Lebanese born, grew up in the UAE and now lives in London.

Ken Saito

Current 3rd Year Rotation: Global Strategy and Corporate Development Senior Director, ESP Properties, London
2nd Year Rotation: Global Innovation Director, VML, New York
1st Year Rotation: Corporate Development Director, Xaxis, New York

Ken Saito joined the WPP MBA Fellowship in 2013 and is passionate about the convergence between arts and technology. The MBA Fellowship provided the perfect opportunity to explore the application of creativity and digital innovation across WPP’s diverse global businesses.

In his current rotation, Ken leads the strategy and corporate development of ESP Properties, WPP’s first agency dedicated to sports and entertainment rightsholders. ESP Properties helps clients such as UEFA, IOC, New Zealand All Blacks, Cleveland Cavs, Chelsea FC, Liverpool FC, etc. optimize their revenue streams with a heavy focus on digital channels.

Ken’s second rotation was at VML, a global digital marketing agency with major operations on five continents. As Global Innovation Director, Ken started up a Global Innovation Practice within the agency worldwide network. On this horizontal function he worked with a diverse array of teams throughout both VML and WPP networks to optimize the sharing of best practices and study cases on digital innovation.

Ken’s first rotation was at Xaxis, a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. At Xaxis, he managed the identification, evaluation, negotiation and implementation of global strategic partnerships, investments, mergers & acquisitions and joint ventures for the company on a global basis.

Prior to the MBA Fellowship, Ken held managing positions on the fine dining, hospitality, CPG and media industries across Latin America and Southeast Asia. Ken holds an MBA from London Business School (United Kingdom) and a B.B.A. from Universidad del Pacifico (Perú).

Anuj Shah

Current 2nd Year Rotation: Associate Director, Content Strategy, Wunderman, New York
1st Year Rotation: Director, Corporate Strategy and Development, Grey, New York

Anuj Shah joined the WPP MBA Fellowship in 2015. The Fellowship provides him the perfect opportunity to explore his passion in content and new media in different markets and across a wide range of industries.
In his first rotation, as the Director of Corporate Strategy and development at the creative powerhouse, Grey, Anuj shadowed their Global President, Michael Houston and led special projects on marketing measurement and content production. This role allowed him to gain a high-level perspective on the issues facing the industry. At Wunderman, WPP’s biggest digital agency, he works closely with the Global Head of Content on content strategy and new business. Working with a plethora of content partners in this rotation, Anuj is learning about the emerging trends in the industry.
Prior to the Fellowship, Anuj was at Unilever in the Brand Building team for their detergents business in India where he developed a new mobile marketing channel for rural India. Anuj holds an MBA from the Ross School of Business at the University of Michigan, Ann Arbor and a Bachelor of Business Management (Marketing) from the University of Queensland, Australia.

Chien-Wen Tong

Current Role: Head of Wavemaker and Digital Strategy, MEC, London
Landing Role: CMO, Possible, London
3rd Year Rotation: Senior Account Planner, J. Walter Thompson, London
2nd Year Rotation: Regional Director, Mobile & Digital Projects in EMEA, MEC, London
1st Year Rotation: Experience Planner, OgilvyOne, London

Chien-Wen Tong is passionate about digital technology and its potential to unleash business opportunities and creativity.
Chien-Wen spent 10 years in the Bay Area, first as a Stanford graduate and then working at Gap Inc and Quinstreet pre-IPO.  She joined the world of marketing as a WPP MBA Fellow because she felt it was the best opportunity for getting into the world of marketing and advertising that honoured and leveraged her experience, education and passion for marketing.
The opportunities she’s had since have been incredible, focusing on strategy and digital leadership across multiple agencies.  Chien-Wen’s experiences have been fast-paced and varied.  For someone who gets a thrill from learning new things and having new challenges, she feels there is no better place. She has been able to move in the direction the industry is headed at the forefront. Chien-Wen shares that during the MBA Fellowship there is no doubt you have to create your own opportunities sometimes, but you are respected for doing that.
Currently, as Head of Wavemaker and Digital Strategy at MEC, Chien-Wen is leading MEC’s specialist offer in Content, as well as driving clients’ adoption of data and technology to transform the consumer experience.  Her advertising and media experience spans across the categories of FMCG, banking, luxury and hospitality, with key brands including CHANEL, Kit Kat and Netflix.
She is often tapped by CNBC as an industry expert to speak on various broadcast panel discussions.
Chien-Wen holds an MBA from London Business School and a B.S. in Product Design Engineering from Stanford University.

Eric Tsytsylin

Current 2nd Year Rotation: Director, WPP Digital, New York
1st Year Rotation: Associate Director, WPP Digital, New York

In his current role, Eric is responsible for building WPP’s digital capabilities through the identification and integration of investments, acquisitions, and partnerships. Concurrently, he supports clients, agencies, and external partners in navigating those capabilities and using them to achieve their brand and business goals. The WPP investments that Eric supports include Fullscreen, VICE, Percolate, Mitú, and Refinery29, and his work with WPP’s technology and media partners has led to initiatives like Project Geode, a traveling innovation lab in which WPP agencies and Google engineers come together to tackle clients’ biggest challenges through the creative application of technology. He is also editor of WPP’s Digital Loop newsletter and helps organize events like the annual Silicon Valley CMO Tour and WPP’s quarterly Digital Advisory Board meetings, all of which serve the company’s broader goal of catalyzing Cross-Group education, innovation, and collaboration.

Regardless of the media through which they communicate, Eric is a believer in the power of brands to build communities, galvanize customers and employees, and generate financial growth. During his time at Vermeer (formerly Millward Brown Optimor), he led consulting engagements whose focus ranged from the valuation of brand sponsorship and extension opportunities to the creation of global brand-building frameworks and the internal management of brand-led organizational change. As an MBA intern at Google, he applied his passion for brand strategy to the digital world, helping advertisers understand the value proposition of Google’s digital ecosystem for launching products and building brands.

His thinking and writing has been featured in the Harvard Business Review, former P&G CMO Jim Stengel’s book Grow, and in WPP’s Atticus Journal, where his essay on “Brand Voyeurism” was awarded First Prize. He is also a strong proponent of using humor and laughter as a vehicle for creativity, productivity, and human connection in the workplace. He delivered a talk on the subject at Stanford University and contributed to the Second City’s book Yes, And, a practical guide to applying improvisational comedy techniques to business. In 2016, he was named to Forbes’ “30 Under 30” in Marketing and Advertising.

Eric holds a BA, Magna Cum Laude, in Cognitive Science from Yale University and an MBA from the Stanford Graduate School of Business. He currently lives in New York City.

Lan Wang

Current 1st Year Rotation: Strategy Director, MediaCom, New York

Lan Wang joined the WPP MBA Fellowship in 2015. Having lived and studied in six countries, Lan aims to combine her international experience with her passion for brand marketing by immersing herself in WPP’s diverse global businesses. More specifically, her goal is to broaden her strategic marketing skill set in consumer insights, media and digital marketing.

For the first rotation, Lan joined the strategy and insights team at MediaCom New York. She works across multiple accounts including Mars, AB InBev and business development to inform clients on category, audience and channel insights.

Prior to the MBA Fellowship, Lan worked in China for six years in branding, data and healthcare marketing for organizations including Volkswagen Group, Sigma Aldrich and United Family Healthcare, China’s largest private hospital network. Lan holds an MBA from INSEAD (France/Singapore) and a B.Com from McGill University.

Jamie Willard

Current 1st Year Rotation: Digital Strategy Director (EMEA), MEC Global, London

Jamie Willard joined the WPP MBA Fellowship in 2015, having completed a part-time MBA at Henley Business School whilst working full-time. Jamie joined the scheme as he’s hugely passionate about digital, data and media, with the MBA Fellowship providing a front-row seat to all three.

Jamie currently works for MEC Global, one of the world’s leading media agencies, in their EMEA team as a Digital Strategy Director, helping clients develop their digital and data capabilities whether it be across social media, content, programmatic or ecommerce. Whilst working for MEC, Jamie has worked across a variety of categories, from luxury (Tiffany & Co) to CPG (Colgate and Danone). In addition, Jamie worked on the launch and offer development of Wavemaker, MEC’s data and insight-fueled content offer.

Prior to the MBA Fellowship scheme, Jamie was the Marketing and New Business Director of TNS UK; where his responsibilities included leading the polling for the 2014 Scottish Independence referendum and 2015 UK general election. Jamie has also worked for a media owner (Future Plc) and a media trade body (Newsworks) as they attempted to transition from legacy print to digital-first.

Jamie also holds a BA in Philosophy and Politics from the University of York.

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