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Through WPP Digital, WPP makes acquisitions and strategic investments in companies that improve the Group's understanding of the digital space and provide access for WPP companies and their clients to a portfolio of digital experts.
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Technology
http://www.247realmedia.com/EN-US/ | 24/7 Real Media profile
TFSM is a digital marketing company, with over 400 people worldwide and operating in two segments: Media solutions - a CPM-based media network representing inventory from over 950 publishers.
Technology solutions - a publisher-side advertising management platform with over 400 clients, OAS and leading search engine marketing platform, Decide/DNA.
Locations: New York, London, Paris, Madrid, Sydney, Seoul, Tokyo
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Technology
http://www.themig.com/ | Media Innovation Group profile
The Media Innovation Group (MIG), a WPP Digital company, develops technology products that improve the process of acquiring, optimizing, and measuring digital media. The MIG uses its proprietary technology and strategic partnerships to dramatically increase the performance of digital advertising.
Locations: New York, London
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Full service interactive agency
www.blue-interactive.com
Blue is a full service interactive agency operating out of Singapore with offices in the US and Europe. Blue’s services include online marketing and measurement, search solutions and e-mail marketing.
Locations: Singapore, Beijing, Shanghai, Tokyo, London, San Francisco
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Global production offering
www.deliveroffshoring.com | DELIVER Profile
DELIVER is WPP's global production offering. The DELIVER network brings together over 700 existing digital production resources within WPP to create a global network that offers quality, low cost digital production to WPP agencies and clients.
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Full service interactive agency
www.johannesleonardo.com | Johannes Leonardo profile
Johannes Leonardo is a full service media neutral creative agency founded by multi award-winning creative duo Jan Jacbos and Leo Permutico. Between them they have won over 30 Cannes Lions and many other industry accolades. Most recently, Johannes Leonardo was recognized by Ad Age's new "Small Agency of the Year Awards" for top campaigns.
Location: New York
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Full service interactive agency
www.quasar.co.in
Quasar offers clients a fully comprehensive range of specialist digital skills including digital media, creative, ebusiness solutions, search marketing and optimization, mobile marketing, ecommerce, social media and eCRM among others.
Locations: Bangalore, Mumbai, New Delhi
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Full service interactive agency
www.schematic.com
Schematic's creative and technology staff design and develop content, commercial and community applications across every digital platform, from the web, mobile and TV to new emerging markets and networks.
Locations: Los Angeles, New York, London
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Full service interactive agency
www syzygy.net | syzygy profile
Syzygy specialises in analysing and understanding what people and businesses want to do online. It uses these insights to solve marketing problems and harness opportunities for blu-chip clients across Europe. Services include website creation, e-learning platforms, e-CRM strategies and enterprise content management systems.
Locations: London, Bad Homburg (Germany)
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Multi-discipline communications agency
http://www.true-ww.com/ | TRUE Worldwide profile
True Worldwide is a multi-discipline communications agency delivering ATL and digital solutions with offices in London and Seattle with New York opening soon.
Locations: Seattle, London
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Mobile
www.iconmobile-group.com | iconmobile profile
iconmobile creates turnkey mobile solutions for handset manufacturers and wireless operators, as well as mobile branding, promotion and marketing solutions for major brands. Its solutions incorporate cutting-edge proprietary technology and design.
Locations: Berlin, Los Angeles
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Addressability
Invidi's technology platform provides a smart, addressable advertising system for cable and satellite operators, enabling advertisers to target their consumers more accurately. This investment continues WPP's established strategy of investing in more targeted and measurable forms of advertising.
Locations: New Jersey, Edmonton (Canada)
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Ad networks
www.jumptap.com | JumpTap profile
JumpTap offers mobile carriers white-label mobile advertising and search solutions. With the the ability to manage and sell display and search ads, JumpTap has one of the most comprehensive and successful live mobile ad solutions.
Location: Boston
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Analytics
www.proclivitysystems.com | Proclivity profile
Proclivity Systems gives marketers and merchandisers unparalleled insight, and foresight, into the valuation of each of their consumers and what they will buy. Proclivity computes the individual valuation for that consumer across a number of product or service categories. This information is used to easily create and launch highly targeted campaigns through the consumer's preferred channels.
Locations: New York, San Francisco
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Longtail
www.spotrunner.com | Spot Runner profile
Spot Runner is an internet-based advertising agency that makes it fast, easy and affordable for local businesses to advertise on TV. Its revolutionary approach gives local businesses access to a powerful marketing tool that was previously out of their reach.
Location: New York
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Ad networks
http://www.saymedia.com. | SAY Media profile
SAY Media helps advertisers engage today's social consumer through rich content experiences while helping creators monetize their work and grow their audiences. The company connects paid and earned media to deliver brand messages to an online audience of 345 million across display and mobile.
Locations: San Francisco
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Social media
www.visibletechnologies.com | Visible Technologies profile
Visible Technologies helps clients and their brands manage their reputation on the internet, as well as track, analyse and participate across all consumer-generated media communities, such as blogs and social network sites.
Locations: Seattle, New York
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Addressability
www.visibleworld.com | Visible World profile
Visible World creates and serves real time customized video ads through multiple audio, video and graphic segments on TV and broadband to deliver the relevant message to the right audience at the right time.
Location: New York
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Gaming
www.wildtangent.com | Wild Tangent profile
WildTangent is an online video game network distributing games from its own studios as well as multiple titles from Sony Pictures Digital, Nickelodeon and Walt Disney. Advertisers can participate in sponsored sessions and in-game advertising.
Locations: Seattle, New York, London
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Longtail
www.yieldsoftware.com | Yield Software profile
Yield Software provides a fully-integrated web marketing suite allowing advertisers to automate, simplify and optimize the process of marketing on the internet. The entire solution is delivered as “software as a service” with capabilities including search engine marketing (SEM), search engine optimization (SEO) and landing page optimization
Location: San Francisco
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Analytics
www.acemetrix.com
The Ace Metrix™ service delivers in market, on-demand television advertising analytics. They have developed a unique approach to measuring the creative effectiveness of in-market television advertising using a patent-pending measurement methodology.
Location: Los Angeles
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ecommerce
www.ecommera.com
eCommera is a pioneering provider of intelligent ecommerce solutions, accelerating online businesses across multiple channels. eCommera provides a modular ecommerce platform with unique data insight and decision support tools, all delivered as a service. Clients include Asda, House of Fraser, Hamleys, Horze, The London Organising Committee of the Olympic Games, Magasin du Nord and USC.
Location: London |