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The WPP Sports Practice

The WPP Sports Practice is the global entry point to WPP’s collective sports services and expertise. We bring Brands, Rights-Owners and Event hosts the very best of WPP’s global sports marketing and communications solutions, to help them create and exploit new opportunities in the fast-changing world of sports marketing.

Sport is in transition. Properties now compete globally. Technological innovation is bridging the gap between digital and physical live experiences. Passionate fans are engaging with their favourite stars and teams in more ways than ever. The media landscape keeps shifting. Brands, fans and media partners are all demanding greater accountability.

The commercial implications are huge. For brands, rights-owners and events hosts, sport’s transition presents new business opportunities as well as potential threats to existing revenues and traditional approaches.

Mastering this complex new world requires a completely new outlook. A vision of the sports industry is needed that embraces new models of fan engagement - grounded in data - and a rigorous understanding of the fast changing media landscape.

The WPP Sports Practice has the vision and scale
. We see the big commercial picture and have the global resources to help our clients create and exploit new opportunities.

Global entry point, global team
. We are the entry point to WPP’s collective sports services and expertise. We bring together the very best of the group’s global sports marketing and communications solutions - building teams to suit client needs, driving horizontal collaboration and fuelling the continued development of services with thought leadership and strategic guidance.

Delivering results
. Supported by WPPs broader marketing and communications services, our specialist sports marketing agencies are already working with some of the world’s biggest brands, rights holders and event hosts. Delivering cutting edge services across the full communications spectrum, globally.

This includes:
  • Corporate & Commercial Strategy
  • Rights Sales & Investment Consultancy
  • Fan Engagement
  • Destination Marketing
  • Sponsorship Assessment & Activation
  • Data Intelligence & measurement

For further information about The Sports Practice please contact:

 Dominic Grainger
Dominic Grainger
+44 (0) 20 7969 4329

 Grant Paterson Grant Paterson
Business Development Manager
+44 7769 361532

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