The Store is the global retail practice of WPP. Our mission is to help grow the retail expertise across the Group to benefit clients and agencies in the increasingly dynamic retail landscape. As a knowledge hub, we are able to draw insights from the Group’s unparalleled understanding of consumers, retailing, brands and shopper marketing. The Store leads and facilitates innovative thinking, expertise and global best practice across WPP and the retail industry.

The Store advances thought leadership across a range of disciplines and topics including:

  • Global retail trends and innovations
  • Shifting shopper behaviour
  • Format development
  • Omni channel retailing
  • Advances in digital and technology-enabled shopping
  • The role of media in retail
  • Sustainability: the role of retailers and brands
  • Proximity marketing and activation

The Store expertise extends beyond traditional retail and includes fast food, automotive,
hospitality, entertainment and financial services. We host WPP events globally which bring together retailers, brands and leading experts to understand, share and debate opportunities for growth.

With offices in Chicago & London, The Store has contacts globally throughout WPP companies, clients & international organizations that provide added resources.

For retail news @thestorewpp

For further information on The Store please contact:

The Americas Office/Chicago:
16th Floor
233 North Michigan Avenue
Chicago, IL
United States
Gwen MorrisonGwen Morrison
CEO, The Americas and Australasia

+1 312 596 3201

Melinda MyhreMelinda Myhre
Marketing & Events Manager

+1 312 596 3203

WPP Office/London:

Berger House
38 Berkeley Square
United Kingdom

David RothDavid Roth
CEO, EMEA and Asia

+44 (0) 20 7318 4901

Tools Print page E-mail page Reading Room Get Acrobat Reader

Spend Shift
Watch Spend Shift Presentation
Video (162Mb, mov)
Presentation (28.6Mb, ppt)
Retailing In The Recession
Playbook 2
The Sky Did Not Fall

Playbook 2

CCRRC Report
Retailing in emergent markets
CCRRC Report
The Store TV
To view programmes produced by The Store, please go to The Store TV.
The Store blog
Visit it everyday for your retail thought of the day. Join in and contribute to the debate.