The Impact of our Work

The social and environmental impact of the work we undertake for clients is one of our most important CR issues. Our goal is for WPP to be a centre of excellence for environmental and social communication.

Leading companies are embedding ethical values in their brands and developing products with a reduced social or environmental footprint. They need effective marketing to communicate the social and environmental benefits and make these new products desirable to the mass market.

Our CR report profiles recent work by our companies in three areas:

Campaigns that promote our clients' environmental, social or ethical credentials.
Social marketing work that influences public attitudes and behaviour, such as campaigns to raise awareness about obesity and drink driving.
Cause-related marketing campaigns that link brands to charities.

Case Study

Campaign:	Do the moves
Client:	Comfort (Unilever)
WPP company:	Ogilvy, UK

Comfort's concentrated fabric conditioner is good for customers and the environment. Each bottle contains 55% less plastic than regular conditioner – requiring less energy to manufacture and transport. In 2008, Ogilvy UK created a TV and print campaign to encourage Comfort customers to switch to the concentrated version. The campaign explained the environmental benefits and reassured customers that they would get the same high quality product.

More on 'Do the moves'