Reducing our energy consumption: travel

Business travel - air, rail and car - accounts for a large proportion of our overall carbon footprint. Air travel in particular emits a lot of carbon and the warming effect of airplane emissions is intensified at high altitudes. Commuting to work is also an important contributor.


What WPP has done so far?

We are just starting to work out how to limit our travel impact.

Much of what we do as a business is face-to-face and international in nature. These personal relationships, especially with clients, are important to our success. Our key focus is to reduce the amount we travel between our own offices.
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What WPP will do next
  • Make it easier to work from home, reducing the need to commute.
  • Increase the availability of videoconferencing facilities at major offices and encourage their use.
What you can do

At work:
  • Find a low-carbon way of getting to work: walking, cycling, public transport, car-pooling. Start slowly, once a week will make a difference.
  • Ask yourself how important it is for you to travel to a meeting. Consider alternatives such as audio and video conferencing.
  • When travelling, ask if it is possible for your travel managers to choose lowcarbon options such as hybrid vehicle rentals, energy-efficient hotels and airlines with modern fleets.
At home:
  • Explore alternatives to flying long distance on holiday. You can cut your CO2 emissions by as much as 80% by choosing rail instead of short-haul flights.
  • If you do fly, consider offsetting the emissions from your trip (see contacts on the back cover). A holidaymaker flying from England to Florida and back creates as much carbon dioxide as the average British motorist does in a year.
  • Avoid short car journeys. Half of urban car journeys are less than three kilometres - an easy distance to cycle or walk. Fuel consumption and CO2 emissions are disproportionately high when the engine is cold.

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