Our companies have a long tradition of pro bono work - providing creative services to charities at little or no cost. This work can be invaluable, helping raise money and awareness for hundreds of good causes every year.
 Pro bono work also benefits WPP by showcasing our creative skills and ability to create compelling communications on a wide range of social and environmental issues. Our people gain a breadth of experience and the chance to contribute to their communities. We also support charities through cash donations and employee volunteering.
In 2008, the total value of our social investment was £14.6 million compared with £16.3 million in 2007. This is equivalent to 0.19% of revenue (2% of reported profit before tax) and includes direct cash donations to charities of £4.3 million and £10.3 million worth of pro bono work. These figures are based on fees the organisations would have paid for our work.
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