Effective communication that educates the public, changes behaviour and promotes sustainable consumption will be essential to addressing many of the world's most pressing challenges - from climate change to the AIDS pandemic. We believe that the communications industry has an important role to play.
This Report profiles recent work by our companies in three areas:
- Campaigns that promote our clients' green or ethical credentials.
- Social marketing work that influences public attitudes and behaviour, such as campaigns to overcome prejudices about immigrant workers and to educate the public about healthy eating and food hygiene.
- Cause-related marketing campaigns that link brands to charities.
Read more (pdf)