Social investment

Our companies possess great intellectual and creative ability. We share this resource with charities and other organisations around the world through our pro bono work - creative work done for free or at minimal cost. This is worth much more than an equivalent cash donation. By applying our advertising, marketing, PR, design and research skills we help charities gain a higher profile, attract funding and new members, and reach more people with their campaign messages.

In 2006, our social investment was worth £24.9 million ($45.9 million). This is equivalent to 0.42% of our total revenue and 3.7% of reported profit before tax.

This Report features examples of work done for charities on a pro bono basis. These include campaigns to support the UN Millennium Development Goals to eliminate poverty and to raise awareness for conservation organisation WWF.

Read more (pdf)

Case Study
Campaign: SOS and Live Earth
Client: Alliance for Climate Protection
Agencies: Y&R, VML, Global Sportnet
Case study - SOS and Live Earth, Alliance for Climate Protection

Y&R is organising marketing and communications for SOS, a campaign to mobilise the world to tackle climate change. The campaign will be kick-started by Live Earth, a huge international music concert to be held on July 7 2007. SOS and the Live Earth concert aim to reach over two billion people worldwide using the internet, television and radio.

More on 'SOS and Live Earth' (pdf)

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