Marketing is a powerful tool - with the ability to influence attitudes and behaviour. So it is important that our companies apply high ethical standards in all their work and particularly when marketing sensitive products such as alcohol or tobacco, or when creating advertising directed at children.
In addition, our research and direct marketing companies need to protect customer privacy when collecting, using or sharing customer information.
We track complaints made about advertisements produced by WPP companies on a worldwide basis. In 2006, 23 campaigns by WPP agencies gave rise to complaints, in seven countries.
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