Our CR policy commits us to minimise our impact on the environment. Climate change is the most important environmental issue for our company and in June 2007 we announced that WPP is becoming carbon neutral.

Our response to climate change is important to our clients. Many of the companies we work for are leaders on this issue. They frequently request evidence of our approach to the environment and CR during pitches.

WPP companies are increasingly advising clients on their response to climate change in research, product development and marketing. To do this well, we need to show leadership by reducing our own climate impact.

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Case Study
Campaign: Change the World with a Pen
Client: WWF
Agency: Ogilvy London
Case study - Change the World with a Pen, WWF

In 2006, scientists confirmed that our climate is changing and we must take urgent action or face hotter and more extreme weather. Business has a key role to play in tackling the causes of climate change.

More on 'Change the World with a Pen' (pdf)

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