Campaign: #TakeOffTheTape

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WPP company(s):
MEC Manchester
Client:
MIND

Overview

MIND enlisted the help of MEC Manchester to help tackle the stigma surrounding mental health conditions. The team developed a digital campaign to show young people how important it is to discuss mental health issues before symptoms exacerbate. A series of campaign assets were created showing people how to get involved and encouraging social influencers to join the movement.

Results and Awards:

  • 42.5m twitter impressions
  • 2016 MPA Awards: Best Digital Agency Campaign, Big Bang and Best in Class