Campaign: Real Time Donations

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WPP company(s):
Kinetic Germany
Client:
Diakonia

Overview

In response to the refugee crisis many Germans donated generously to Diakonia, a local charity. However, many of the donations were either unusable or not required when they arrived. To encourage people to donate in a better way Kinetic created the first real-time donation drive that told donors exactly what was needed and when. Data was collected by on-the-ground social workers and shared via 160 live billboards reaching hundreds of thousands of people.

Results and Awards:

  • 65% increase in donations
  • 78% increase in brand awareness
  • Cristal Awards 2016: Gold
  • Outdoor Advertising Awards: Gold