Campaign: I Am a Refugee

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WPP company(s):
Coley Porter Bell
Client:
JCWI

Overview

Coley Porter Bell teamed up with the Joint Council for the Welfare of Immigrants (JCWI) to encourage a positive narrative around the impact of refugees on UK culture at a time of heightened sensitivity. Inspiration came from the iconic blue English Heritage plaques which recognise historically important people in Britain. They erected plaques featuring influential refugees who have settled and contributed to life in the UK. They also created a website highlighting the growing refugee crisis, sharing stories of refugees and calling for peoples support.

Result:

  • Tenfold increase in tweets including #iamarefugee over four months