Campaign: G(IRLS)20 Summit

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WPP company(s):
Burson-Marsteller EMEA
Client:
G(IRLS)20

Overview

G(IRLS)20 encourages G20 leaders to recognise the female labour force as a key to economic growth. Burson-Marsteller EMEA supported the G(IRLS20) Summit 2016 as media and communications partner, creating awareness around the empowerment of girls and women.

Results:

  • 4m people reached
  • Widespread international media coverage