Campaign: StopChildPorno

Play
1:26
WPP company(s):
These Days Wunderman Belgium
Client:
ChildFocus
Value:
€75,000

Overview

Wunderman worked with Child Focus to highlight the problem of online child pornography and make it easier for consumers to take action. A ‘fake’ news story appeared in the press about a filter that automatically removes child sexual abuse material while you surf. When they visited the website, users found out that the filter really was too good to be true but learned that you can install a widget in your browser enabling you to report online child pornography with just one click, helping authorities tackle the problem.

Results:

  • Over 12,000 visitors to the website
  • Reached 3.7m people via media outlets
  • Reached over 1.8m people via social efforts