Campaign: Music for a Cause

WPP company(s):
Burson-Marsteller India
Client:
Genesis Foundation
Value:
$225,000

Overview

Burson-Marsteller India helped raise funds for Genesis Foundation, a not-for-profit organisation that supports critically ill under-privileged children. The campaign, Music for a Cause, included a series of participative musical events, targeting companies and high net-worth individuals to encourage donations.

Results:

  • Facebook followers increased by 57.5%
  • 17,185,979 people viewed the print coverage
  • 118% increase in YouTube Likes
  • Twitter followers increased by 80% in one year
  • Total funds raised increased by 32%