Campaign: CancerCare/Help and Hope

WPP company(s):
Ogilvy CommonHealth Worldwide
Client:
CancerCare
Value:
$1,007,040

Overview

Ogilvy CommonHealth Medical Media coordinated free placements of a one-page colour ad for CancerCare, which provides free services to help people cope with the emotional and practical impacts of a cancer diagnosis.
The ad appeared in healthcare publications for the oncology, primary care and hospital pharmacy markets.

Result:

  • Over 60,000 impressions