Campaign: 1% for Equal Chances

WPP company(s):
MediaCom Budapest
Client:
Real Pearl Foundation

Overview

Every year in Hungary, every taxpaying citizen has the chance to give 1% of their tax to foundations or non-profit organisations. MediaCom created a new website for the Real Pearl Foundation, which works to develop the most underprivileged communities in Hungary through art, education and talent development programs,
to help it stand out and attract new supporters.

Results:

  • 1,300 views of the website of which 90% were new clicks
  • Raised £13,944 in donations for the Foundation, double the value of 2014