Campaign: Speak Beautiful

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WPP company(s):
Mindshare New York
Client:
Dove (Unilever)

Overview

Mindshare New York partnered with Twitter to promote Dove’s Speak Beautiful campaign. They developed an algorithm to find users posting negative comments about beauty and body image, and then Dove would respond with a positive comment. The campaign ignited a positive conversation about body image and showcased Dove’s work as a champion of positive body image for women.

Results & Awards:

  • 5.9m tweets
  • 801m impressions
  • Unique audience of 3m
  • Cannes Lions 2015: 1 Silver
  • OMMA Awards 2015: Winner
  • Media Plan of the Year Awards: Winner