Campaign: Signs of Progress

WPP company(s):
Ogilvy & Mather Costa Rica
Client:
Claro

Overview

Ogilvy & Mather Costa Rica teamed up with satellite TV company Claro to help women in low-income rural communities. Claro gave up its most valuable advertising space, its satellite dishes, to promote small businesses and start-ups run by women.

Results & Awards:

  • 75 women participated and all saw their income increase on average by 32%
  • Festiva Antigua 2015: 2 Golds, 2 Silvers, 1 Bronze
  • Ojo de Iberoamérica 2015: 1 Silver, 2 Bronzes