Campaign: Show Your Support

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WPP company(s):
OgilvyOne Australia
Client:
National Breast Cancer Research (NBCF)

Overview

OgilvyOne Australia created the Show Your Support campaign to encourage people to host a Pink Ribbon Breakfast to raise funds for breast cancer research. As part of this social media campaign people were invited to take a selfie wearing a pink item and share it on social media with the hashtag #showyoursupport.

Results:

  • 4,086,633 of total impressions in display advertising
  • 6,488,000 reached via outdoor advertising/impressions
  • TV Billboard Reach: no cost exposure valued at AUD$1,197,695
  • 6,464,638 worth of social impressions