Campaign: Bleed For England

WPP company(s):
MediaCom London
Client:
NHS Blood and Transplant

Overview

MediaCom London capitalised on interest in the Rugby World Cup to encourage new donors to give blood. The campaign, for NHS Blood & Transplant, used the #BleedforEngland hashstag, TV advertising and social media to generate awareness.

Result:

  • 100,000 new registrations