Campaign: The Collective Project

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WPP company(s):
Possible Seattle and Possible Los Angeles
Client:
Microsoft-One Note

Overview

Possible was tasked with increasing awareness and engagement for Microsoft’s note taking software, OneNote. They created The Collective Project, which shines a light on students who are making a difference in their communities and showcases Microsoft’s dedication to positive change. Possible created almost 200 pieces of content including a documentary-style video featuring Robert Downy Jr.

Results & Awards:

  • 2 billion impressions on social channels
  • Target audience interacted with brand content at a 30-40% rate on Twitter
  • 76m engagement
  • Cannes Lions 2015: 1 Gold, 1 Bronze