Campaign: GIVA

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WPP company(s):
Y&R Cape Town
Client:
Community Chest in Western Cape

Overview

Y&R South Africa created Community Chest in Western Cape, a digital platform that allows you to donate money to a specific individual in need via a registered, non-profit organization. Users can automatically follow the individual’s progress through the GIVA platform and share information about their donations with friends and family on social media.

Results & Awards:

  • $14,368 raised in just 10 months
  • 30 no-profit organisations have signed up to the platform
  • Loerie Awards 2015: 1 Silver, 2 Bronzes