Campaign: The CAREton project

Play
1:26
WPP company(s):
Cohn & Wolfe
Client:
Tetra Pak

Overview

It is Tetra Pak's business to make recycling work and they invest in knowledge, infrastructure and technology to improve beverage carton recycling. Under the CAREton Project, Cohn & Wolfe helped promote the recycling of used beverage cartons into roofing tiles which can be donated to local communities in need of homes.

Results:

  • 40% increase in recycling
  • 7.2m drink packs recycled
  • Surpassed collection target in 2015 by 40%
  • Grew collection partners to 20 companies
  • Doubled number of drop off points