Campaign: #ShareHumanity

Play
1:26
WPP company(s):
Ogilvy & Mather New York
Client:
United Nations OCHA

Overview

Millions of people around the world are affected by humanitarian crises such as war and drought. In the run up to World Humanitarian Day, Ogilvy & Mather created Share Humanity, a new tool that allowed people to donate their Facebook or Twitter profile for one day to tell the story of someone involved in a humanitarian crisis. People could choose from 1 of 17 inspiring stories which were created to look as if they were happening to the user.

Result:

  • Over 20,000 social feeds and 180,000 posts the few days before the World Humanitarian Day