Campaign: Kit Kat: Better Farming

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WPP company(s):
Team Iconic, J. Walter Thompson
Client:
Kit Kat/Nestlé

Overview

Team Iconic at J. Walter Thompson helped launch a campaign to celebrate and raise awareness of Nestlé’s KitKat - the first global chocolate brand sourced from 100% sustainable cocoa. The campaign included four short documentary-style films shot in West Africa, including one featuring famous Ivory Coast footballer Didier Drogba. All were hosted by YouTube blogger Louis Cole, who has over 1.7 million YouTube followers.

Result:

  • Over 1 million views of the videos in the first eight weeks