Campaign: Fish Forward

WPP company(s):
J. Walter Thompson Vienna & Düsseldorf
Client:
WWF

Overview

J. Walter Thompson teams in Vienna and Düsseldorf developed the Fish Forward campaign to raise awareness of sustainable fish consumption. The campaign draws consumers’ attention to the social, ecological and economic impacts of seafood choices and shows the effects of overfished oceans on people in developing countries.

Result:

  • Reached 95m consumers across 11 countries